In an effort to enrich the aural offerings available to American ears, Jack White’s Third Man Records is bringing vinyl to the people of Austin and SXSW with The Third Man Rolling Record Store.

Be sure to check out the Third Man site and the Rolling Record Store Twitter to get the latest locations of the truck!

When he’s not dropping the hammer on the Air Force Reserve, Jack White keeps busy with a bevy of musical endeavors.

Quickly:

• Third Man released a limited Black Belles seven-inch, which features a song Jack penned for this new all-female group he put together.
• Jack recently signed a new band, Mildred and the Mice, which features female vocals from a woman that certainly looks a heck of a lot like his wife, Karen Elson (see below).
• The Queen of Rock ‘n’ Roll (and recent Jack White collaborator), Wanda Jackson, will be performing in NY tomorrow at the Knitting Factory.

As of 11:30pm, there were approximately 10 people lined up outside the Third Man Records pop-up store on Chrystie Street. No sleeping bags, no stools, just high spirits and a white battery operated mini boom box. The first person on line got there around 9:30pm.

Fans waiting outside the Third Man Records pop-up shop. Eerily enough, no one on the line had faces.

Meanwhile, Third Man helpers are still inside the store, putting up posters and setting up the store.

As you probably know by now, the Dead Weather will be performing a free in-store performance at 12 noon tomorrow (July 16th). Looks like you better start getting on line!

And according to the Dead Weather mailing list: “if you are in NYC, don’t miss the large outdoor projections being done of the “Treat Me Like Your Mother” short at the following locations:

Tomorrow, July 16 – Union Square at 9 pm”

This just in: Jack White’s Third Man Records has announced their very own social network and subscription service. The basic jist is this- it’s called The Vault and it’s a two tiered subscription service: Premium service is $7 a month and the Platinum membership is $20 a month, both with a minimum of a 3 month signup. Members will have access to presales and exclusive content and merchandise for bands that are on the label (including The White Stripes, The Dead Weather, and The Raconteurs).

Explains Jack in a blog post, “The community we are building here will be like no other you’ve been a part of in regards to music. We hope to have a place where positivity and beauty in music and art can be shared together as a community. A place that has content that you can only see if you truly want to explore the deepest depths of the third man records vault.”

Platinum subscribers who sign up between July 3rd and July 21st will receive a double album of The White Stripes LP Icky Thump. This will be an exclusive never before heard MONO mix of the album on 180 Gram Vinyl, with customized artwork in a gatefold sleeve. In addition to that behemoth, you’ll also receive a 45 of The Dead Weather performing two covers, Pentagrams Forever My Queen and The Downliner Sect’s Outside. This 45 will come with special labels and sleeves that you will only get through the Vault. Last but not least, you’ll get a Third Man Records T-shirt, with a new design that AGAIN you can only get through The Vault service.

There’s a lot of info on the site, so check it out now.

Press release after the jump.

In their latest groundbreaking initiative, Jack White’s Third Man Records announces the July 3rd opening of The Vault at 3:33 p.m. CST. The Vault is a social networking and subscription service that provides exclusive offerings from the label’s artists. Subscribers will have access to online content and physical products from Third Man artists including The White Stripes, The Raconteurs and The Dead Weather, all of which will ONLY be available to Vault subscribers.

The Vault is a two-tiered service, providing a forum for all subscribers to create member profiles and usersites, post comments and interact with other members. For the $7-a-month Premium Service (three month minimum), subscribers will get unlimited access to all online Vault services, including exclusive pre-sale concert tickets, streaming video, video messages, official chat rooms, photos, artist updates and pay per view live concerts. The $20-a-month Platinum Service (three month minimum) includes all online content as well as quarterly Third Man 12″ LPs, extremely limited 7″ records and t-shirts These products will only be available through The Vault and will not be distributed to shops or available from Third Man’s online mail order service.

Platinum subscribers who sign up between July 3rd and July 21st will receive a double album of The White Stripes’ LP Icky Thump featuring an exclusive MONO mix, 180 Gram Vinyl and customized artwork, as well as a Third Man Records exclusive T-shirt and a 45 of The Dead Weather performing two covers, “Forever My Queen” and “Outside,” with special dedicated labels and sleeves exclusive to The Vault. While the Premium subscription is available at all times, Platinum subscribers who miss the July 21st deadline must wait until the following registration period for the next set of Third Man products.

For more information on The Vault, check out

http://thirdmanrecords.com/vault.html

Some people obsessively like to paint, others like to create a plethora of websites, Jack White likes to create musical supergroups. Mr. White’s record label, Third Man Records, has revealed its latest band- The Dead Weather, which is fronted by The Kill’s Alison Mosshart, and includes The Raconteurs‘ Jack Lawrence on bass, Dean Fertita from Queens Of The Stone Age on guitar and Jack White on drums and vocals.

The group recently christened the opening of the new Third Man Records in downtown Nashville by performing songs from their upcoming album, Horehound, to a crowd of 150 people.

Weren’t lucky enough to be one of those folks in the crowd? The album, which is scheduled to be released in June, features the song “Hang You From The Heavens,” which can currently be downloaded off of iTunes.

More info over at Stereogum.