You’ve probably heard about Jack White‘s version of “Another Way to Die” being used in a sad advert for Coke Zero. (Uh… I guess zero calories is supposed to be manly? And sexy? How else could James Bond keep the pounds off, eh?)
Now Jack is letting the world know he’s just a bit more than just disappointed that they’ve gone and used his song for the commercial with a public statement:
Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace, not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety.
What do you think Jack objects to the most: 1. Not having full control over the release of his song 2. Not getting the joy of handcrafting another Coca-Cola jingle? As you probably remember, Jack wrote a widely debated tune for a Coca-Cola advert in 2006.
I can think we all agree Jack’s original work with Coca-Cola was visually and conceptually far superior than this tie-in schlock.
UPDATE: As someone mentioned in the comments, I’m sad to say that Nagi Noda, the Japanese director of the Coca-Cola ad, died on September 7th due to complications from an accident she was in earlier this year. The world has lost a truly talented and inspiring individual.