So do you remember Diesel’s last blow-out party in NYC? This time last year Diesel was celebrating their 30th Anniversary and threw this amazing circus-themed party in Brooklyn where MIA performed (pregnant!) alongside TI, Franz Ferdinand slightly bored the crowd with a seemingly 15 hour long set, and free booze and carni food was served all night long.

Sounds like it was a good time, right?

Well put on your glow-in-the dark shoes (what? you don’t have a pair) and get ready to boogie — Diesel is throwing a “Flash for Fun” party next Tuesday (Oct 27) in honor of their new line of glow-in-the dark clothing (it’s not as bad as it sounds). The location is secret (for now), but if you want in, the rules are simple:

Go to 1 Union Square West & Ask For “The Baron” From Oct 19th – 27th and pick up a bracelet that will gain you entrance into the party. Dial the number on the wristband for the location.

Oh, and it’s not as mysterious or annoying as it might sound. We got word from someone who went and did the above that the folks at the store were nice about it and apologized for all the secrecy.

Press release below:

on October 27th, 2009 Diesel will celebrate with a Flash For Fun party in NYC at a secret location

Starting October 19th invite wristbands will be made available to those who find the secret
Flash For Fun discotheque at our Union Square Store at 14th Street and Union Square West

Customers must ask for “The Baron”…he will lead him/her to the secret room and unlock the door…

Wristbands will contain the date and time of the party with a phone number to call for the location

Guests will be encouraged to wear/bring glow in the dark items

10pm until the lights go on

Tonight’s Diesel xXx 30th Birthday Rock & Roll Circus party was definitely one of the biggest blowouts of the year! As a result, I was worried that it would be a giant headache to get it, to watch the performers, and to be there in general.

Does Diesel import all these gorgeous looking people to all their parties?

But to my surprise, the party was run correctly: no line to get in, just roll up, hand your ticket and go on in. There was an open bar (with midgets–er, little people?–sitting a top one of them on the main floor), free carnival food galore that was obtained with surprising ease (cotton candy, hot dogs, hot pretzels, ice cream, popcorn, etc.), free schwag (seat cushions, pins), and a top-notch musical lineup.

There were some annoyances (it took about 30 minutes to actually get a drink!), but if you played it right (got there early, ordered a few drinks at the bar when you got there), then you probably had little to complain about. The crowd was a refreshing mix of folks–hip hop boys and girls, hipsters, fashionistas, and party people, with the unifying factor being that the majority of people had some kind of interesting style. “Ringside” it was crowded, but not impossible to maneuver around the floor.

Mmmmmm….cotton candy.

Halfway through the show (at the beginning of Franz Ferdinand’s set) Alex Kapranos made an announcement that the balcony was over capacity and a fire hazard and if half of the folks in the VIP area did not come down to the main floor or leave the party would completely be shut down by the FDNY. For a few moments it looked like no one was going move… but eventually Diesel security (or someone in their right mind) shuttled folks off the balcony and the party continued.

I was scared about these alleged “mash-ups” between the performers (Hot Chip vs. Chaka Khan, T.I. vs. Franz Ferdinand, M.I.A. vs N*E*R*D*), but what that amounted to was the smaller acts (Hot Chip, Franz, M.I.A.) acting as backup bands for the bigger names. Out of the three, probably the most successful pairing was Hot Chip and Chaka (they actually seemed to enjoy performing together). Franz played for an excruciatingly long time (what was that, 7 or 8 songs?!?!?!), totally bombing with the crowd. N*E*R*D* shut it down, as the last act of the night, whipping the crowd into a frenzy before sending everyone off.

Everyone’s a star on the red carpet.

Kudos to Diesel for throwing they party of the season. Happy Dirty Thirty!

There were a lot of amazing moments at tonight’s Diesel 30th Birthday bash in Brooklyn’s DUMBO, but probably the most surprising was when British hip hop star M.I.A. joined T.I. onstage, only to reveal a very VERY big baby bump hanging over her acid wash jeans! (See photo below.)

THE RUMORS ARE TRUE!

There is absolutely no denying it, she has GOT to be preggers… if she is NOT pregnant, dear lord, that is one hell of a beer belly!

It’s safe to assume that the father is M.I.A.’s fiance, Benjamin Brewer (son of Warner Music Chairman Edgar Bronfman).

M.I.A. came out later to do a short set of her own (part of which was with N*E*R*D*, where she didn’t do her usual spirited dancing–leaving that to her backup singers and dancers. However she looked absolutely STUNNING as per usual, with long flowing hair (and way too obvious roots–probably not keeping up the coif b/c mommies shouldn’t dye their hair) and rocking tons of spandex bodysuits and leggings, accentuating her bulging belly, all the while looking like the coolest chick in the whole joint.

More photos of the Miss M.I.A.:

Here is a photo of her grazing her belly:

M.I.A. is one hot mama!

…and free tickets to the Dirty Thirty Birthday party at Pier 3 in DUMBO.

If this line is any indication, the party is going to be insane.

With the inclusion of Franz Ferdinand and Chaka Khan to the bill of the already impressive Diesel 30th Birthday Party in NYC (that is if you consider M.I.A., N*E*R*D*, and Hot Chip impressive), the jeans company has guaranteed that their fete will be the biggest blowout this side of the Atlantic.

Prepare thyselves for long lines, rowdy drunks, and probably an amazing time.

Oh and don’t forget, your last chance for tix will be tomorrow (Friday) at 10am at either Diesel store in NYC.. While you’re there you can pick up one of the cheapie jeans seen on these two comely looking youngsters… one of which looks an awful lot like Daisy Lowe (y/n?).

I was looking up some ethical shopping stuff today (I know, totally granola of me) and read that Diesel Jeans were actually produced more ethically than Calvin Klein jeans. So with that in mind, I’d like to mention that Diesel Jeans is planning what sounds like an amazing party “event” on it’s 30th birthday…on the same day in 17 different cities across the world, one of which is our very own NYC.

The location of the October 11th party is “top secret” (er.. it’s Pier 3 in DUMBO) but will feature a truly star-studded musical lineup like M.I.A. and Hot Chip… and you can get tickets by stopping by the Diesel stores in NYC, or a number of bars/record shops in the city.

Oooorrrr… you can send an email to contest @ themodernage.org with the subject line “DIESEL,” and your name, address, and telephone number in the email body. I’ll pick 5 people who will each receive a pair of tickets delivered at your doorstep. (Sorry, you must be 21+.) That’s right, you + M.I.A. + free food + cotton candy. Sounds rad, right? (The giveaway has ended, sorry!)

If this awesome sorta SFW video is any indication, this fiesta is going to rock:

Also on October 10th, there will be some limited edition “Dirty Thirty” jeans for sale at the Diesel store for only $50.

More info on the jeans:

‘Dirty Thirty’ denim will be available in two top selling styles: Matic for women and Heeven for men. The product features unique detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel’s 30 years along with the words ‘Dirty Thirty’.’ Side embroidery will state the dates 1978-2008 and buttons will be customized with ‘Diesel 1978.’