As you probably are already aware, I love the Showtime television show, Dexter. It’s a stylish, clever show, so it should be no surprise that the latest ad campaign for the program is just as impressive as the show itself.
Look how adorable Michael C. Hall (who plays the title character) looks in these ads. His cute little face glaring back at you, happy as can be with his brown eyes twinkling. He’s got a clean-cut hairstyle and polo shirt on–the epitome of the great looking guy-next-door. But then look closer, what’s that splattered on the right side of his face and body? Why is blood, of course! Delightful horrifying.
This season’s ad campaign is far less menacing looking than the first seasons, which featured Michael C. Hall devilishly glaring straight into the camera wielding a blood-soaked knife and posing pensively with detached body parts. Looks to me like the Showtime peeps want to play up the “fun” factor of the surprisingly humorous show about a serial killer who kills other serial killers.
To me, the ad campaign is perfectly matched up with the idea that on the surface, Dexter’s life seems like a picture perfect, upstanding citizen, but when you look closer, you see that something is not right–and you’re terrified to look even closer.
Here in New York City they are covering entire double decker tour buses with the splattered face ad, which I think is amazing. Nothing brightens up my morning than seeing a serial killer’s smiling face zooming past me on the way to work!
I can’t wait for the new season to start next week on September 30th!