This is pretty damn awesome! In anticipation of the April 24 release of Jack White’s debut solo album Blunderbuss (Third Man Records/Columbia), on April 1st Third Man Records tied 1000 flex-disc records containing an unreleased Jack White album track “Freedom at 21” to blue helium balloons and launched them from TMR headquarters in Nashville, TN.
According to the press release, similar balloon launches show a recovery rate of approx. 10%, so probably less than 100 of the 1000 records will actually ever be discovered. But if you do discover one of these balloons, a custom postcard with instructions on how to submit photos, the discovery location, and date are included and will be tracked at http://thirdmanrecords.com/balloon.
Some early reportings in Alabama indicate the winds must’ve been blowing south.
And for those of you worried about these balloons being bad for the environment, the label was sure to use biodegradable latex balloons and all-natural twine in the process.