Can Krissi Murison Save NME?

To be honest, I can’t remember the last time I looked for a print publication of NME in a magazine store (or the last time I stopped in a magazine shop), but after reading this Guardian interview with new editor Krissi Murison, I have to say I’m a bit intrigued.

Murison, a long-time NME staffer who worked her way up the ranks before leaving for a brief 7-month stint at music director at NYLON magazine in NYC, took the reigns of New Musical Express last June. Last week a new design and direction was revealed for the magazine — with a streamlined logo, a redesign and reorganization of the interior sections, and a more sophisticated, in-depth point-of-view.

Many detractors of the brand have complained that the magazine has increasingly become gossipy, laddish, and guilty of flip-flopping between lauding bands one week and then slamming them the next. Murison intends to bring NME back as a “heavyweight” in terms of reporting and information to its 18- to 24-year-old core readers.

The 28-year-old editor-in-chief has a long road ahead of her, with NME circulation down 24.3% year on year to 48,549 from the June – December time period from last year, and more more more eyeballs shifting from print to online.

What do you think of the revamp of NME? Can it stave off declines in its print numbers or is it a lost cause?

More on NME and Krissi Murison: Guardian style interview, Mediaweek, The Independent, Liverpool Echo

Published by Laura

I run The Modern

13 replies on “Can Krissi Murison Save NME?”

  1. I think she can only be better than Conor McNicholas, who pretty much singlehandly tanked NME in my opinion. This issue is the first I’ve wanted to buy in ages, too.

  2. Ugh I can stand that cover. What a self righteous hypocrite Jack is!

    He gives out too many quotes and interviews for the internet. The guy even made a trailer for a music video for the internet. Great PR!

    Oh and the new album should be called Sea of Nepotism because that’s what his record label stands for anyway.

  3. McNicholas had been the editor for quite some time, and I think in the early 2000s the NME did make itself relevant again with the rise of bands like The Strokes, White Stripes, Yeah Yeah Yeahs, etc., but the quality of reporting and the obsession with causing feuds grew very VERY tired.

    And I agree — I wish every Jack White pull quote wasn’t about hating on the internet. Please editors, come up with something more original.

  4. Ugh I can’t stand obsessives like you. What a self righteous ignoramus you are!

    You post loads of stupid tripe on the internet that’s of no value to anyone.

    Oh, and your moniker should be sea of jealousy, because it’s obvious that’s where you’re coming from.

  5. that pull quote isn’t even about the internet. it’s about videogames and autotune and those things both suck.

  6. Preachy people annoy me. I get it Jack, you’re not a fan of technology, you’ve been ranting about it for a very long time. But you know what? some people may like it, what does it have to do with you – I wish you’d stop acting the f*cking music police.

    Also, I saw your wife’s video and found the blatant style jacking of Tracee Miller disappointing.

  7. The white stripes music used to be so sweet and innocent. But now his greater than thou attitude and plain mean spirited songs just are annoying.

    Just trying too hard to be dark and cutting edge instead of going for the heart and soul. I fully expected Manson to jump out in that die by the drop video and wave hello at the camera.

    I was shocked out by JW’s out right manipulation on the internet. A subscription fee for looking at some blog posts and photos on the internet? whoa. And signing up your relatives on XL label just because you can? Such outright salesmanship and bogus nepotism. I’m sorry but the class and soul is just gone from his music and style. Wearing black and calling your band goth just doesn’t cut it.

  8. Jimbo, you explained perfectly why I dislike the Dead Weather. Oh look, we only wear black leather, aren’t we badass. And Alison strikes me as being about as paint-by-numbers as they come. I don’t even bother watching DW videos because of the band’s attitude.

    I don’t mind the Internet bitching so much, that’s just par for the course with Jack. What offended me was him insulting the people who watch reality TV, calling them fat. Sorry Middle America isn’t cool enough for you.

  9. Just so there’s no confusion, I wrote the above message, and I’m not the official Modern Age Laura. Gracias!

  10. I bought this edition of NME, haven’t got it for years. There are a few great interviews, M.I.A and Laura Marling come to mind. As a huge Stripes fan I have to say I was very turned off by Jack’s interview. As others have stated he has become quite holier than thou, like a preachy broken record. Always criticising the net yet still he is part of what he is bemoaning with his webstores and subscription only “vault” lark. Shame that the magazine I bought because I was interested in what Jack White, the musician, had to say made me realise that there are more genuine and original artisits whose musical opinions would be worth noting. It seems that all JW does these days is bitch about technology.

  11. I agree with so much that has been said on here. Jack White needs to get over his hate of technology — or learn to complain about something else. Sorry, but millionaires married to super models come of as ungrateful whiners. Cry me a river, Jack White. I wish you would concentrate on making good music instead of tearing things down.

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