To be honest, I can’t remember the last time I looked for a print publication of NME in a magazine store (or the last time I stopped in a magazine shop), but after reading this Guardian interview with new editor Krissi Murison, I have to say I’m a bit intrigued.
Murison, a long-time NME staffer who worked her way up the ranks before leaving for a brief 7-month stint at music director at NYLON magazine in NYC, took the reigns of New Musical Express last June. Last week a new design and direction was revealed for the magazine — with a streamlined logo, a redesign and reorganization of the interior sections, and a more sophisticated, in-depth point-of-view.
Many detractors of the brand have complained that the magazine has increasingly become gossipy, laddish, and guilty of flip-flopping between lauding bands one week and then slamming them the next. Murison intends to bring NME back as a “heavyweight” in terms of reporting and information to its 18- to 24-year-old core readers.
The 28-year-old editor-in-chief has a long road ahead of her, with NME circulation down 24.3% year on year to 48,549 from the June – December time period from last year, and more more more eyeballs shifting from print to online.
What do you think of the revamp of NME? Can it stave off declines in its print numbers or is it a lost cause?