Dr. Martens Turns 50 and Celebrates with Music
Last week I got to attend an event to promote the 50th year anniversary of the iconic Dr. Martens boots and get the word out about the 10 cover songs covered by various artists they are releasing in honor of the big 5-0 b-day.
The British label asked ten artists to cover some of their favorite songs, all of which will be available for free download on the Dr. Martens site and which will be released with a companion video shot by some big name directors.
The first three offerings are:
Noisettes, “Ever Fallen In Love With Someone You Shouldn’t've” by the Buzzcocks
The Duke Spirit, “If The Kids Are United” by Sham 69
D?M-FunK, “Things That Dreams Are Made Of” by The Human League
The tunes go up on April 1, 50 years to the day that the first Dr. Marten shoe, the 1460, was produced. On top of that, the line is issuing a limited edition pebbled leather version of the original shoes the 1460 and 1461 models (1460 and 1461 respectively in both black and cherry red) which will be available at limited locations (Opening Ceremony and Trash & Vaudeville here in NYC)
Check out the video for the Noisettes, shot by Rankin & Chris:
More shots from the event…
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