Last night I went to an event celebrating the launch of what could possibly be the greatest marketing idea of all time: Denny’s + late night menu + emos. Yes, that’s right–make way for the greatest invention of our time, the Denny’s All Nighter Menu.
According to the official press release:
To further expand its late-night menu, Dennyâ€™s has asked groups including Taking Back Sunday, Plain White Tâ€™s, Eagles of Death Metal and The All-American Rejects to help the chain dream up new dishes for rollout later this summer.
At the event I was able to sample the rock-inspired items such as the “Plain White Milkshake” (a vanilla-flavored milkshake designed by the members of the Plain White T’s), as well as the “Hearts on a Plate” (heart-shaped pancakes covered in strawberry syrup and white chocolate chips, developed by Eagles of Death Metal‘s Jesse Hughes–who was on hand at the event), alongside the new late-night menu items like “Potachos,” which are described as being “Freshly fried and seasoned kettle chips topped with crumbled sausage, bacon, bell pepper and onion mix, cheese sauce and shredded Cheddar cheese.”
Other “rockstar” items will include the “All-American SOS” (designed by the All-American Rejects) and the “Taking Back Bacon Burger Fries” (fries with all the fixings of a cheeseburger dumped on top of it, conceived by Taking Back Sunday). Sure, your cardiologist is hyperventilating at the sight of this menu, but your 3am beer-filled belly is jumping up and down.
The press release also reveals that the shift to late-night will not only manifest itself in the menu, but the actual atmosphere in Denny’s:
Additionally, Dennyâ€™s servers will swap their traditional uniforms for jeans and black â€œGet Your Crave Onâ€ t-shirts. Restaurants will play alternative rock music from 10 p.m. to 5 a.m.
Oh hellz yes, you know you love it. Unfortunately, although the event took place in NYC, there are currently no plans to open up a Denny’s in the city. You’ll have to get your greasy spoon dipped whilst on the road, my friends.