Obvious Marketing at Work: Converse Teams Up with Santogold, Julian Casablancas and Pharrell

Quintessential Converse poster boy Julian Casablancas (of The Strokes, obvs) has joined forces with producing powerhouse Pharrell Williams and the eclectic recording artist Santogold to record a track to hock some kicks.

Reports the Guardian:

The new untitled song is “such a Pharrell track”, Santogold said. We hope this means it recalls the heights of Justin Timberlake and not the lows of Skateboard P.

A video has also been shot, in which we assume Converse trainers will feature prominently.

Finally, if anyone’s worrying that this kind of arbitrary commissioned project might somehow be lacking in a clear, creative vision, Santogold offers the following lucid insight: “Everybody on it does their own separate thing and we didn’t do it together so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate.”

It’s enough to make us long for Michael Jackson and Paul McCartney on a horse-drawn wagon.

In 2006, Julian’s bandmate Nick Valensi‘s wife Amanda de Cadenet shot the John Varvatos for Converse ad campaign.

More at Stereogum.

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