Why is this the first time you are hearing about this album? Oh, that’s because Jack White just dropped it off at the record label LAST WEEK. According to Radiohead’s Atease message board via Rolling Stone:
Jack White went into the Warner Bros. office last Tuesday, handed them the master tape for the new Raconteurs and told them that he wanted the album out this Tuesday.
The album will feature 14 tracks and will be available at “mom and pop” shops, iTunes, Amazon, and corporate superstores who are able to stock the title with such short notice. It will be released on Third Man Records via Warner Brothers and XL Records.
The first single, “Salute Your Solution,” will also be released on the 25th via the internet (all editing disasters aside).
According to the band statement about the release on their official website:
The Raconteurs are forgoing the usual months of lead time for press and radio set up, as well as forgoing the all important ‘first week sales.’ We wanted to explore the idea of releasing an album everywhere at once and then marketing and promoting it thereafter. The Raconteurs would rather this release not be defined by itâ€™s first weeks sales, pre-release promotion, or by someone defining it for you before you get to hear it.
This rapid turnaround from conception to the record stores reminds me of the breakneck speed in which great pop bands like the Beatles used to churn out their albums. We all know how much Jack hates “the system” and internet leaks, so god bless him for figuring out away around that.
I love that critics and fans alike will get their first listen of the album at the same time–the success of this album will be more organic, hopefully spread by word of mouth rather than big glossy magazine covers and ads or massive promotional posters plastered on city walls.
I am glad to see The Raconteurs taking a new approach to releasing music. Many foodies will tell you that the shorter the distance that food has to travel, the fresher it is, the more nutritious it is, and the better it tastes. Perhaps the same rule applies to music–the shorter the incubation time between creation and consumption, the more vibrant and exciting the listening experience.
Could this picture posted on their sitebe a preview at the potential album cover?
Thanks to Henry and Pete for the heads up.