Tumblr Twitter Facebook

The Strokes Will Relaunch Official Site and Premiere Alternate “You Only Live Once” Video

May 23, 2007

in music, nyc bands, the strokes

Mark May 29th on your calendars kids, because The Strokes will not only reveal the new website for TheStrokes.com (it’s getting a rehaul), but they will also premiere the alternate video for “You Only Live Once” (that’s YOLO to the fans), directed by Warren Fu, a LucasFilm art director (Star Wars prequels, A.I. Artificial Intelligence, Pirates of the Caribbean), on Imeem.com on the same day.

Here’s the press release:

An inspired Fu approached The Strokes as a longtime fan with his fantasy video treatment after instantly falling for the album’s lead track. As he recounts, “The Strokes always had cool and innovative videos for their songs, so when I got their latest album, I was determined to direct a video for them. ‘You Only Live Once’ immediately caught my attention. The notes seemed to fit perfectly like a puzzle, and I fell in love with the song after the first few listens.” With the blessing of the band and the experience at LucasFilms under his belt, Fu immersed the band into his sci fi concept and created a world made up entirely from CGI that pays homage to Kubrick’s 2001: A Space Odyssey as well as the NASA spacecrafts of the 1970′s. The result is nothing less than spectacular.

the strokes yolo

The funny thing is I could SWEAR that a long time ago, during the run of the Strokes’ second album, Room on Fire, Warren did an alternate version of one of the videos or something, because I really think I’ve been to his site before… er, anyone have any idea what I’m talking about?

UPDATE: Yes!!! KPrime sent this link to the pitch video Warren did for YOLO that wasn’t chosen the first time around.

Here’s the trailer for the new official version:

{ 9 comments }

Kprime May 23, 2007 at 10:56 pm
Kev May 24, 2007 at 7:40 am

He spelled Julian’s last name wrong. Oops.

Kprime May 24, 2007 at 2:20 pm

LOL damn fine print. nice eye Kev

benevolent May 24, 2007 at 8:16 pm

that ize of the world thingy was awesome, wish he made a whole video for that

MARIS, May 26, 2007 at 8:51 am

I’m excited.
Casablancas :) never noticed it was wrong either.

MARIS, May 26, 2007 at 8:52 am

I’m exciteddd.
Casablancasssss, didn’t even notice it was spelled wrong up there.

MARIS, May 26, 2007 at 8:53 am

oops :)

Anonymous May 28, 2007 at 7:35 pm

haha. that was the first thing i noticed on their website countdown….

Fariha June 5, 2007 at 3:53 am

how come i never noticed that… and and it was fucking brilliant. touche benovelent – ize of the world was amazing.

Comments on this entry are closed.

Previous post:

Next post: