Excerpts from the White Stripes NME Cover Interview

From the press release:

In a world wide exclusive in this week’s issue of the NME Jack White explains some of the lyrical themes in the new White Stripes’ single ICKY THUMP.

In answer to queries about the song’s seemingly political content, in particular the lines: “White Americans, what?/ Nothing better to do?/ Why don’t you kick yourself out/You’re an immigrant too”, Jack explains “I’ve always been interested in the double-edged sword of being proud of your culture,” elaborates Jack.

“It’s a very touchy subject in America. You can’t be too proud or you tip the scale. But at the same time, America is made up of nothing but immigrants. It’s a big melting pot, yet there’s a lot of segregation still to this day. It’s an intricate minefield of a topic.”

Read more over at NME.com

Author: laura

I run The Modern Age.org

16 thoughts on “Excerpts from the White Stripes NME Cover Interview”

  1. yeah well after the big 3 he did a damn coke commercial, so its nice to see him write/comment on a social issue

  2. All that probably meant is he likes Coca Cola and he liked the commercial enough to write music for it.

  3. sure, he probably liked the commercial’s concept and the soda, but when you’re at the level of fame that he’s at, everything you do has a wide and significant social impact. coca-cola treats their foreign workers like shit, pays them nothing, and if & when they attempt to stand up for themselves they are…taken care of. so sure, he liked the concept, but I wonder if it ever rolled through his mind before or after, of what he is supporting. and when he spends the money he earned by selling his face and music to Coke so they could sell soda, I wonder if he thinks about what had to be sacrificed by others for him to buy his shiny car, mansion, cigarettes? He toured South America and he’s seen the poverty. ironically, by choosing to be a spokesman for Coke, he made himself a bigger part of the problem he claims to despise.

  4. The only thing he should “stand for” is making good music.

    As far as the Coke ad goes, one can only hope his decision was based on naive idealism rather than greed.

  5. man what the hell? coca cola treats their foreign employees like shit? why is jack in any way liable or responsible? he isn’t.

    he wanted to do something for an iconic American company and institution that he’s long admired as a brand and i completely understand why he did it. any white stripes fan will know how big of a fan of the soft drink.

    are we supposed to crucify bob dylan for doing apple ipod commercials even though they treat their chinese workers like crap? the fault is ultimately with the company, trying to assign blame to people like jack white or bob dylan is pointing the finger in the wrong direction.

  6. Has Coke, Inc. had their day in court over these allegations? Innocent until proven guilty is the American way. Or at least it used to be.

    Those who support corrupt businesses with their dollars or talent bear some responsibility. Unfortunately that includes most of us.

  7. “Thall shalt not buy Coca-Cola products. Thou shalt not buy Nestle products…Thou shalt not put musicians and recording artists on ridiculous pedestals no matter how great they are or were.”

  8. favian,

    “man what the hell? coca cola treats their foreign employees like shit? why is jack in any way liable or responsible? he isn’t.”

    Yes he is, actually. All players in the game are. Since he decided to be spokesperson for Coke, thus helping to sell coke, he is now part of the problem. Why is it so hard for you to put two and two together? If you help sell Coke, you are helping to run the machine, helping to support the cruel treatment. It’s time that Jack and Coke consumers take a little responsibility for what they’re helping to sustain. Sure, these people are half a world away, so no one has to take DIRECT responsibility, but in the end, all that participate are part of the problem. It’s time we all start consciously realizing the impact we make on the world as individuals, as it DOES make a difference.

    “he wanted to do something for an iconic American company and institution that he’s long admired as a brand and i completely understand why he did it. any white stripes fan will know how big of a fan of the soft drink.”

    He ADMIRED coca-cola? Wow. For what, might I ask did he admire Coke for? What good have they done? Or rather, what good have they done that outweighs the bad that they’ve done? That’s a very sad and ignorant comment on your part. Not only do they treat their employees like shit, but they only heighten the problems for the consumer as well. Can we say diabetes, obesity? What nutritional value does Coke have, can you tell me that? The fact that you “completely understand” why Jack decided to be a spokesman for Coke makes me wonder what kind of a person you are as well. You must be completely out of it as far as world issues go.

  9. favian,

    “man what the hell? coca cola treats their foreign employees like shit? why is jack in any way liable or responsible? he isn’t.”

    Yes he is, actually. All players in the game are. Since he decided to be spokesperson for Coke, thus helping to sell coke, he is now part of the problem. Why is it so hard for you to put two and two together? If you help sell Coke, you are helping to run the machine, helping to support the cruel treatment. It’s time that Jack and Coke consumers take a little responsibility for what they’re helping to sustain. Sure, these people are half a world away, so no one has to take DIRECT responsibility, but in the end, all that participate are part of the problem. It’s time we all start consciously realizing the impact we make on the world as individuals, as it DOES make a difference.

    “he wanted to do something for an iconic American company and institution that he’s long admired as a brand and i completely understand why he did it. any white stripes fan will know how big of a fan of the soft drink.”

    He ADMIRED coca-cola? Wow. For what, might I ask did he admire Coke for? What good have they done? Or rather, what good have they done that outweighs the bad that they’ve done? That’s a very sad and ignorant comment on your part. Not only do they treat their employees like shit, but they only heighten the problems for the consumer as well. Can we say diabetes, obesity? What nutritional value does Coke have, can you tell me that? The fact that you “completely understand” why Jack decided to be a spokesman for Coke makes me wonder what kind of a person you are as well.

  10. “For what, might I ask did he admire Coke for?”

    their color scheme? tasty beverage? “i’d like to teach the world to sing”? he wrote music for a video he liked advertising a product he used that has had some cool advertising in the past. i don’t like it, but i doubt anyone started drinking coke because jack white wrote a song for them.

  11. “White Americans, blah ditty blah ditty blah!” Yes Jack, diss all the people who actually have money and pay money for all your Icky Thump schwag. Be nice to people in the third world, downloading your stuff and selling it out of their mud huts… Coca-Cola is awesome and tastes great!

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