iMedia Connection: Creative Showcase: Patron Tequila
Join the debate — boxers or briefs? Caddyshack or Animal House? — at Click Here’s Patron Tequila website, which ties into magazine and TV spots.

Forever Young
No longer the upstart challenger to the big media status quo, it is itself a media giant targeted by newer challengers in the digital age. Internet destinations like MySpace, YouTube and even Yahoo are vying for a piece of MTV’s once-defining content — m