See Jack White’s Coca-Cola Commercial: Extended Version
Here’s the 105-second version of the video (with no jumps or skips). Link thanks to Director-File.com via Sae.
WATCH: Jack White’s Coca-Cola commercial (Extended version)
CONTINUE FIGHTING: On the original Coca-Cola post.

1. kory | 8:50 pm on April 26th, 2006
freaking sweet link! (; thanks again, as always…
2. J | 7:51 am on April 27th, 2006
Kids, before chasing your parakeet, put down the soder.
I love how, just as the camera hits its mark at the point where the kid’s giving the homeless guy the apple, the kid right before him loses his balance for a second. You can see the top apple — he’s holding two, separated by something that I assume was digitally removed — rotate.
Still has about 1/100000000000th the value of that Japanese pop video by the same director. And: It’s a Coke Ad.
3. Anonymous | 11:56 am on April 27th, 2006
Wow, Michel Gondry ripoffs are great!
4. Anonymous | 1:54 pm on April 27th, 2006
Wow, the director came up with this concept before Hardest Button to Button ever existed!!
*Her first video that uses the same concept, Sentimental Journey, came out before HBB.
5. Jack White Unknowningly Gets Coca-Cola Ad Encore : The Modern Age | 4:47 pm on September 16th, 2008
[...] can think we all agree Jack’s original work with Coca-Cola was visually and conceptually far superior than this tie-in [...]