226 thoughts on “Jack White’s Coca-Cola Commercial”

  1. I love the song. The commercial is cool, just not as cool as i thought it would be. I would probably change my mind If saw it in a higher quality. I can’t wait for all the “sellout” comments to appear.

  2. As I was wiping the vomit off my keyboard I decided I will not buy Raconteurs tickets/music and the same with the Stripes ever again. I know all you ass-kissers with Jack’s balls in your mouth will say how my measley $$ will not make a difference (you are all so predictable), but I will not give him my $$ any more. The song sucks, he sounds like hot open ass, and he is a complete sell out. Happy Easter.

  3. It’s one thing that you don’t like his music. But it’s pretty pathetic that your animosity towards him is all because of his choice to contribute to one little commercial. Sure, he came off thick because he boasted about declining the million dollar Gap offer (heck, we all know he would’ve been given less of a hard time if he just said he didn’t do because he hates The Gap), but God forbid a musician has more than one interest/hobby you go and bite his head off. Then they wouldn’t be playing by your little cynical rules. But we all know where your priorities are. Because you dislike his shows/music so much that you’re not going to give him your $$ “anymore”…right? Honestly, get over it. Judge the music, not the car he drives, or the pants he wears, or what he decides to do on his spare time.

    I love how the negative ones are always named Anonymous.

  4. What a weird commercial. I don’t see this getting a lot of TV time. But to hear Jack sing the Coke “bah-bah-bah-bah” was funny.

    The snobbery shown here is unsurprising. I’m not sure why some people hate on success.

  5. Although the WS are my favourite band of this millenium, I will have to concur with Bill Hicks on this one…

    ….but I forgive you Jack.

  6. Although the WS are my favourite band of this millenium, I will have to concur with Bill Hicks on this one…
    Any performer who ever sells a product on television, is for now and all eternity removed from the artistic world. I don’t care if you shit Mona Lisa’s out of your ass on cue… you’ve made your fucking choice.

    ….but I forgive you Jack.

  7. Love the WS
    Couldnt give a flying fuck about what JW chooses to do artistically. Where does ethics start and end in this world. Can anyone of us truly sit here and claim to be 100% bona fide ethical/true to principles blah blah blah

    Saying that, the song and video are both pants.
    Thank God for the other (better) projects. Viva la raconteurs!

  8. Well said. It’s funny how we’re interested in movies, music, books, etc. but once a musician is interested in something other than music, they’re crucified. Hypocrisy in the Scene, I guess.

  9. Totally good short song and the videos nice looking
    It reminds me of a less sterile target commerical

  10. Does it make a difference if someone posts as Henry or Anonymous? Is anyone going to spend the day e-mailing anyone in response to a comment?
    Jack White doing a jingle is not a hobby. It’s accepting money to write a commercial. It’s a jingle man. Defending that makes you come off as a ignorant , yet intelligent sounding 15 year old.

  11. “..can’t wait for the ‘sell-out’ comments to appear…” For f’s sake, if writing a jingle for Coke isn’t selling out, what is? Kids these days… Doing a stint at the Bunny Ranch?

    Ian McKaye is doing a Jameson ad so maybe I’m the a-hole (Seriously, it’s about drinking responsibly). Now, that’s what I call a hobby.

  12. How do you relate movies, books, and music with jingles? How old are you? Honesty is a virtue Henry.

  13. i think its sweet, and very retro feeling

    i also think he actually likes & drinks coke a cola, so why wouldnt he endorse it. and with a baby on the way, the $$ helps, and he has to think about that, so maybe his values have changed more to, i need to support my family. sometimes thats called growing up,

    cheers jackie!!

  14. i say we boycott michel gondry, nagi noda and everyone else who makes commericials and everyone who works with them, and their friends and families. it won’t mean anything in the grand scheme of things, but we will be able to indulge in our favorite pasttime of pointing fingers at everyone else [under the guise of 'bringing attention to issues' of course] with a clear conscience.

  15. Yeah, it’s not rocket science to know he’s getting incentive by contributing to this commercial. Yet, so far nobody’s explained why doing this is a bad thing and why it’s any of our business.

    And I relate jingles in the music catagory. Ya know…like the song Jack just wrote for this commercial?

  16. That girl in the ad is hot and she’s got the red hair. I can now see why Jack did it. Red hair is like the lure of the Sirens’ song to Jackie boy.

    By the way, has anyone seen this girl in something before? She looks incredibly familiar.

  17. the red hair girl at the end looks so much like drew barrymore.

    …uh, anyway, i think the song and video are both vaguely interesting but they also both kind of suck. or at least, they suck enough to not make a punk-blues-folk-artist-producer megagenius want to do a commercial…you would think. but honestly, it doesnt matter anymore. yeah, the commercials kind of lame but who besides die hard white stripes fans are going to give a shit anyway or even realize thats jack’s voice. by the time another WS album comes out, everyone will be talking about how incredibly good it is and nobody will even remember this.

  18. Well said, Joe. (Also, the girl kind of looks like Brittany Murphy too.)

    Now that we’ve all seen it, I hope that pretty much puts an end to this whole Coke ad discussion. It is getting extremely tiresome. Some people hate that he did it, some people don’t care, some will boycott, some will do nothing. No one is going to change anyone else’s mind. The debate is pointless.

  19. I like the song. And, I think it’s better that he wrote a new song for Coke rather than selling a White Stripes song. The whole Gap thing had to do with the White Stripes, not Jack. Same with that Virgin airlines dealie. Was that Virgin? I don’t even remember/care anymore.

    Whatever. I still like Jack more than most people.

  20. “..can’t wait for the ’sell-out’ comments to appear…” For f’s sake, if writing a jingle for Coke isn’t selling out, what is? Kids these days… Doing a stint at the Bunny Ranch?

    See, I called it, although it was obviously going to happen. Why do you even care what he or any other artist does? I don’t. Let them do what they want. It’s not going to make a difference in my everyday life.

  21. I find it hard to believe that people have such strong opinions about this. It’s a fine commercial with a silly little jingle that would probably sound better with someone else’s voice. As for the whole selling out thing, why bother caring? It’s possible that my opinion will change when I see Jack White telling me to “Snap into a Slim Jim,” but right now I see nothing wrong it.

  22. Hi. I’m the dumb person who asks a dumb question hours into the discussion – is the music credited to the White Stripes or is it just Jack on his own? Nobody seems to be criticising Meg for selling out?

  23. Who cares if you put your name on a post? We are all just reading opinions anyway and everyone is entitled to theirs. Anyhow, Jack is a complete sell-out. He should have never done this and it sucks anyway(the ad). I will still check out his shows and buy his music but I have lost alot of respect for him. You cant buy respect or integrity.
    Now everyone can call me a sell-out for still buying his music and thats ok. There are some things I wont do: shop at Wal-Mart, eat meat, vote for a member of the Bush family. And a million bucks can not buy my convictions. He should not have acted so anti-corporate and this would not be a big deal. Dude is just too phony. Oh and Jack did the advert so maybe Meg is why they didnt sell out before. Oh wait shes doing Marc Jacobs ads, like most kids into the Stripes can afford his slave-made designer rags. Damn-everyone is a phony.

  24. Homeless guy in the video looks like buckethead
    Thats it, Jack White is buckethead. Oh wait he is just a corporate whore. You let alot of people down Jack. He now has something in common with Brittney Spears-a soda commercial. Everytime I hear the Stripes or the Raconteurs now I can think of his lame ass soda commercial. I had hoped it wasnt gonna come out but he sold his soul and had to deliver. JACK YOU SUCK ENJOY YOUR $$ YOU ASSHOLE

  25. hey #33 I saw her before-on the corner in the Southwest Detroit ghetto-shes a crack-whore Jack’s sell-out ass grew up with.

  26. Yes, I’m familiar with Gondry’s work Henry. I don’t see the link between Sentimental Journey and Let Forever Be to be that strong. Completely different concepts. Whereas the Coke ad is almost bang-on identical in concept to the Sentimental Jorney video. (although obviously telling a different story).
    Sure on a couple of frames you see a similar image (similar looking actresses/actors in a line) but in Gondry’s it’s a dance routine, and fluid in motion. In Sentimental Jorney and the Coke ad, it’s supposed to be the same people all the way, and it’s a story of those people told in a kind of layered stills.

  27. hmm, looks like Anon #31 picked up on Nagi Noda before I did ;)

    Which promted me to do a little Google, and it would appear that Nagi Noda is responsible for this Coke ad (she also did the Sentimental Journey video). Thus explains the similarities there!

  28. Fans have a right to be snobby about this commercial, Jack white and all his grand standing have made his fans so picky and then to do something like this? It was horrible… That chick looked like Gwen Stefani 20 years ago. It sucked so bad.

  29. Jack White’s a sell out? oh boo hoo, go cry yourself a river. Jack’s a big boy and can do what he wants. If he wants to write a jingle for Coke rather than whoring an existing White Stripes songs, he can do it.

  30. Saw an interview with KOL in Australia and Jared said doing the comercial would lead to more money but in the end that money would just go back into his music giving him more creative freedom. Spose its true because its not like he’s comprimising his music for the sake of money. He’d be a sell out if he changed his music to sell more records or whatever but I dont really see any harm to his music by doing the ad.

  31. I don’t think people would be making such a big deal out of this if Jack hadn’t regularly ranted against big corporations, etc. Remember the whole Virgin debacle?

    He said:
    “I write songs, and I want to perform them for people, and that’s pretty much it. I didn’t get into music to be a corporate puppet, or to be a damn salesman so some CEO can buy another summer house.”

    When you constantly get on your soapbox and make comments about the evils of cell phones/the internet/corporations/whatever, people are going to have different expectations of you than if you had never said anything at all.

    I personally don’t care what products Jackie White cares to sell, but I do wish he’d keep his mouth shut so that when his actions contradict his words he won’t look so bad.

  32. by the way, did you ever think Jack is just continuing on his well-planned out career replicating his heroes like cash, dylan, whoever, just like he has been since he started. like the people he idolizes, he was a rag tag outsider and a rebel, then turned up the volume and began rocking out harder and louder to bigger crowds, then became a cowboy, then became an even weirder cowboy, experimenting with things even when his fans disapproved. now hes entered the stage where hes already made it and is comfortable so he gets married, moves to nashville, setlles down, has a baby, and starts doing bigger national kinds of things. people like cash and dylan started doing more television appearances at a point in their career too while they were being called sell outs. fuck, johnny cash had his own freaking tv show. and in the end, those guys are still known for being the best just like jack will be. jack knows where hes going and hes gonna do whatever the fuck he wants, even if it pisses off every fan hes ever had. nobody ever stops to think that jacks intentions are a little bit deeper than what they give him credit for. thats why hes a genius. in the tradition of the best folk and rock figures of all time, he completely says fuck you to everyone and lives his own life. of course when you listen to old recordings in the future, youre going to go for the white stripes older stuff and remember 2000 era jack because everyone wants to remember people as they were when they started and when they were most exciting. but theres a reason artists continually move ahead and dont look back to what they used to be but thats deeper than their fans can comprehend. oh yeah, and he doesnt give a shit about what you think of him so you might as well stop…even though you won’t.

  33. People throw out words like “genious” and “brilliant” so liberally these days that they’re starting to loose thier meaning.

  34. My doorbell sucked, shelter of your arms sucked, this coke song sucks. Just because you love the white stripes doesn’t mean you should force yourself to like their shitty songs (I know shelter is a cover).
    If you’ve ever been to one of their shows then you know who the white stripes are. And this ain’t them. This is like Kiss singing with Michael Bolton.

  35. True, but sometimes they do apply. I can’t say for sure if Jack is a genius, but I think that he has proven his brilliance.

  36. i’m surprised that no one recognizes the absolute brilliance of coke and the ad agency who said that this commercial would “not be released”. they don’t have to pay a dime to put it on tv, but it “leaked” onto the internet where thousands (more?) will see it – free adverising for coke!!! genius!!

    i don’t care what jack does – i will always be a huge fan. think of the other million bands whose songs have been used for commercials. i’m not going to stop going to shows because they are actually capitalists and know how to make a buck.

  37. That INFOMERCIAL IS A RIPOFF OF THE WHITE STRIPES VIDEO…THE HARDEST BUTTON TO BUTTON.

    it’s not just about Jack White, but COKE ripping off video and creating a fantasy world to consume and RIP OFF the third world. Coke has manufacturing plants all over the world, and they are not nice cheery red and white grinning elves bringing white cupcakes to their workers ok?

    Wake up CONSUMER GLUTTONS…aka AMERICANS.

  38. It is nice to see all this dissent-Jack sold out big time. Yes some people make choices that have them fall out of favor with the public for a short time but I believe that Jack doing the coke commercial will have a lot of repurcussions for him. The spot sucks and he sounds horrible. His voice is cool, different, and fun to listen too but not on a friggin commercial for coke. What a let down. Even though he should not have done it at least it could be good which I would have no problem acknowledging-but the spot sucks. You screwed up Jackie.

  39. I am an American and totaly agree-I am surrounded with consumer gluttons that can not think for themselves. My fellow Americans-they think if something/someone makes $ it is OK. Jack White had hero stsus with many people and it was because of what he stood for and all his ranting and raving about his beliefs and whatnot-not because of his music. There are alot of talented musicians/writers that are not lookied up too in that fashion because they do not pretend to be better than anyone else. Jack acted like way too pompous and I hope their is a lesson to be learned from this for him. And the advert is atrocious. He is always talking about the sad state of todays kids with their bongs of pot and video games-gee I bet this ad does not target that demographic-Jack is a hypocrite!

  40. I bet Jack is a big old pot head too-that is why his ass is getting so damn fat-the munchies washed down with coke.

  41. Ironic that the people in the ad all look like mannequins. Jack White is a mannequin and he married a mannequin, so I guess that’s the message. As long as you are getting paid and laid.

  42. i’m a bit dissapointed about this comercial ‘cuase i’ve read some jack’s interviews and he said that he hadn’t accepted many oferts like comercials for example, he also said that he didn’t care about the money, but this explain me many things that i wasn’t expecting from jack white. althougt i like his music, i have all the cds, etc….but thisss….coca-cola!! no jack, what were you thinking??!

  43. Response to Anon 61

    He said:
    “I write songs, and I want to perform them for people, and that’s pretty much it. I didn’t get into music to be a corporate puppet, or to be a damn salesman so some CEO can buy another summer house.”

    Change this to:
    “I write, and I want to perform them for people, and that’s pretty much it. I didn’t get into music to be a corporate puppet, without my permission, or to be damn salesman when I didn’t ask to be one so some CEO can buy another summer house.”

    Virgin used Jack. They finagled him, thus Jack was pissed.

  44. So who of the above oh-so-virtuous critics have never had a coke in their life?

    Tip: If you don’t like the corporate practices of coca-cola, rather than tearing apart someone who wrote a jingle for an ad, how about you just stop drinking the stuff.

  45. how does jack gaining weight have anything to do with the coke ad??? everyone who quits smoking gains weight. plus, with jack white, the creepy looking thing is kind of his schtick.

  46. gap and virgin ads were turned down because they wanted to use the music and likeness of the white stripes. virgin used them in an ad without their permission, hence the tirade. the picture of jack on your right comes from a free show sponsored by nissan. didn’t see anyone crying about that. didn’t see anyone crying when he was a walking advertisement for cigarettes either. and those same people make fun of him because he gained some weight after he gave them up. nice.

  47. To 78 and 75: Oh yeah, I know he was pissed about the Virgin thing because it was done without his permission. But nevertheless, the Coke ad seems to be in opposition to all of his previous rants about morals and consumerism and whatnot.

    Not that I agree with people having a hissy fit over the ad. I don’t think it’s that big of a deal. I don’t like the fact that he did it, but everyone’s acting like he’s going around killing babies.

  48. #68. NO IT ISN’T

    The ad is NOT a rip off of Hardest Button to Button. By all means question why Nagi Noda recycled one of her own ideas (a clip which incidentally, predates Hardest Button to Button), but accusing her of ripping off Gondry because she used a technique which Gondry, as far as I’m aware, has never attempted, is really stretching it.
    Then again, accusing Noda of pakuri on face value is nothing new

  49. OH please it totally reminds everyone of Hardest Button to Button. Maybe Noda needs to watch some White Stripes videos before making something that reminds EVERYONE of the Gondry video. Take responsibility.
    But then that’s why Coke hired them to create something like a music video/INFOMERCIAL.

  50. iiiimeuuuu – so what if people are stupid and obviously get confused so very very easily. The ad is clearly Noda recycling and extending her idea (as the Coke ad looks to be even more complex), of a clip made 10 MONTHS before HBTB.

    Seriously, please tell me how this ad is so similar to Hardest Button to Button. And if you say a series of identical instruments in a line appearing on the beat = freeze frame story telling, where the entire ad (bar the very very end) is panning across a completely static set, you deserve a smack over the head. Hell they’re even filmed completely differently.

  51. Mariah Carey will take center stage with Pepsi in a unique

    partnership this summer.

    The Grammy Award- winning artist will write and

    record original ringtones that will be available exclusively

    through the Pepsi Cool Tones & Motorola Phones promotion.

    The Pepsi Cool Tones & Motorola Phones promotion is giving music fans the opportunity to download more than 100 original ringtones created specifically for the program by some of the summer’s hottest artists, including 20 original voice and music tones written and produced by Mariah Carey. This marks the first time top musicians and producers have written music and lyrics in the ringtone format for a large scale promotion.

  52. When you decide someone’s gonna be your infallible hero and make them your posterboy for your ideology, then you set them and yourself up for failure. Have you ever had anything you said years ago repeated and reprinted ad nauseum in a hundred different places? Have you ever learned from experience and come to a new perspective? Jack’s never gonna be what you want him to be. Care about how you lead your own life.

    I’m actually glad to hear that Jack/ TWS/ Raconteurs are losing some “fans” who don’t care about the actual music. You undoubtedly were the pouty righteous scenesters with the inability to clap, dance or enjoy yourself. I’m glad you’re staying away now; you were taking up space at the shows.

  53. WHAT HAVE U DONE JACK!!!!!!FOR FUCK SSSSSSAKE MAN!!YOU DONT NEED COCA COLA COMMERCIALS IN YOUR CAREER!!!!!U DONT!U USED TO BE A UNIQUE MUSICIAN…….MAN YOU FUCKED YOURSELF.

  54. What if the next White Stripes album is one of the best they’ve ever done? Are you people going to think, shit this is an amazing album, but gee Jack did a Coke ad?

  55. AAAAAAAAAAAAAAAAAAAAAAAARRRRRRRRRRGGGGGGGGGGGHHHHHHHHHHHHHH!!!!!!!!!!!!:-):-)OMG!!!!THIS IS TERRIBLE!!is really jack the guy who sings in the coke commercial????????omg!!!!!!this is so weird!!!

  56. i cant believe he agreed with that.did they made this without his permission or something??what happened??

  57. As Jack as said in interviews he really liked the fucking ad, so he decided to write a song for it.

  58. HAHA. the Rancontours are ok.

    its the Coke vs. Pepsi fans, now…get

    ready its Jack vs. Mariah.

    cola wars.

  59. What I love is that Jack White’s reason for participating (as quoted from the L.A. Times in another thread, here) was: “…they showed me the video for the ad and it was amazing. I really wanted to write something for it. You can look at things in all kinds of ways: Does it make sense for your career? What are people going to think? Or you can just do what seems interesting and hope you keep finding other things to do that are interesting.”

    But it’s basically, as Nathan’s been pointing out since comment #43, a remake of the same director’s video for a Japanese pop star.

    So what intrigues Jack White, artistically, is re-scoring other peoples’ music videos. For lots of corporate cash.

  60. “Jack’s never gonna be what you want him to be. Care about how you lead your own life.”

    Most of them are too busy namecalling and acting superior to make the kind of changes in their own lives that would make a real difference in the world. That’s the real shame.

  61. Oh really, thanks for reducing important issues and corporate greed to “childish name calling”, wow what a way to get your point across, just pretend everyone that doesn’t agree with are little children.

    Oh and the internet is for “namecalling”..right. Grow the fuck up.

  62. i always liked the ws music ,i’m a fan ,but this coca cola thing……i dont know how could it be possible.THIS IS SO NOT JACK WHITE’S STYLE!why does he keep on talking shit about people like paris hilton and jessica simpson then???!!!this is sooooooooooooooooooooo hilton’s style!!!

  63. That’s OK America, just bury your heads in the sand & pretend it isn’t happening while your government (& mine) stomps around the world bringing corporate-flavoured democracy & good Christian values to all those poor ‘undeveloped’ countries not advanced enough to elect an illterate Texan monkey with the IQ of a fencepost & deathlust in his simian eyes, & when you raise your heads again to find the air full of dust & poor fuckers throwing themselves from the 40th floor of your big phallic capitalist totem you can join big Jack in his final chorus of, “It was only a commercial; gee, how come these guys got so pissed at us dude?”

    Just do as you’re told – pour the sugary shite down your necks & get fat & watch TV like you’re supposed to America, & one day you’ll just wake up & step out of the shower just like old Pammy Ewing & say, “I just had the strangest dream”, just as the first Iranian missile hits the Pentagon.

    Its the real thing America – oh, not to you I know, but maybe to the families of Columbian union organisers who’ve seen their husbands & fathers murdered for having the temerity to question Coke’s right to exploit & abuse them. But, hey! Its not been on TV, so it didn’t happen! Fox News wouldn’t lie, now would they?

    Just open a cold can of death & turn the TV up really loud, America, & it might go away.

  64. Oh gee, let’s go investigate all the corporations and see what human rights violations they’ve commited that have been swept under the rug. You think Coke is the only one? Give me a fucking break. The sad, sad fact is that in the society we live we have no choice but to support some of these corporations and we all live in blissful ignorance of what some of them are up to. Just because we know about what Coke has done that makes them the most despicable right? Go on and continue using your Microsoft and listening to your Apple iPod because as long as you don’t know it’s ok. Coke doesn’t make people fat, people make people fat. If someone drinking a Coke doesn’t know it makes them fat, then they are fucking retarded and they deserve to get fat. I, for one, think the tobacco industry is ten times worse than Coca Cola. A handful of Union workers compared to millions killed by the tobacco companies. No contest.

  65. The tobacco industry doesn’t need a website to expose them because everyone knows how much shit they have caused.

  66. It is so nice to check back and see I am not alone……..Lots of fellow Jack haters out there. Keep up the good work . I will be watching!!!

  67. It is so nice to check back and see I am not alone……..Lots of fellow Jack haters out there. I was debating if I should check out the Raconteurs in Cali but decided not to and the friggin Coke ad helped me in my decision. I can not take him seriously anymore.

  68. Come now, everyone!

    You’ve all forgiven Enrique Iglesias and continued to support his artistic vision, right? And Pink.

    Oh, hang on…. :p

  69. You forgot to mention Bob Dylan, Devo, Iggy Pop, Paul McCartney, The Rolling Stones, Led Zeppelin, …….wait were you talking about other artists who have appeared in Coke commercials? My bad.

  70. Jack White sold out. We are talking about Jack and his Coke commercial. Not Iggy or Dylan. Basically all you fools need to get Jack’s nasty nuts out of your mouths for a second-Just because someone else did a promo spot does not mean its ok for someone else to sell out. If that is the case then:
    Jack has a crappy rap cd like Kevin Federline
    Jack is a child molestor ’cause Gary Glitter is
    Jack married his 13 year old cousin like Jerry Lee did.
    Jack tried to kill someone like Al Green did
    Jack is a heroin addict like Keith was
    If he did any of those things you all would hopefully be upset but selling out to a corporate monster is ok cause some other has-been rock star did it. Nuts in the mouth must cause brain activity to cease.

  71. It seems to me we live in less & less ignorance of what multinational corporations are up to thanks in no small part to the multi-media marvel upon which we’ve convened this fine philosophical forum – & there are fewer & fewer excuses for ignorance.

    But there is still an excuse for ignorance other than stupidity – I think it’s safe to say all fat people aren’t ‘retards’ (although people who suggest that all fat people are ‘retards’ probably are) – & that excuse is poverty. Not all people have access to the kind of education you’ve clearly wasted, my friend – even in the land of the free. Without counter-propaganda & with the aid of rock-whores the ceaseless tide of life-style inducements is pretty hard to stem – Coke’s marketing people are paying JW more than I could if I wanted him to prostitute his ‘art’ in the name of organic carrots, I reckon.

    Those of us who have had an education need to put it to use; that’s what it’s for. In my case this means teaching moral philosophy & avoiding (wherever possible) giving money to exploitative big businesses rather fairly-trading – preferably co-operatively run – smaller ones. This obviously involves some compromise – I’m lining Bill Gates bulging pockets right now – but the key, I reckon, is to live consciously, be aware, & leave as little mark as you can as you pass.

    This leads me to two things: 1) I’m far from perfect, but I’m trying, 2) If someone comes to me (& it is unlikely) & asks me to help them sell sugary, life-shortening , teeth-rotting, waistline-expanding, human-rights-flouting gunk to children on the promise that its an elixir of eternal fairy-tale happiness & on the basis that they will listen to me because I’m a cool rock star who can write & catchy tune – erm, I tell them to ‘fuck off’. (There’s a magic machine producing that kind of shit in every American high school already). Even if I like the corporate colour scheme. I’m a little old to put my faith in the integrity of rock stars, but I genuinely thought JW was neither stupid nor avaricious – but he’s clearly one of them, & I have to wonder which. I hope the former, for some reason – probably because I liked the man & he’s a talented fucker.

    I wouldn’t worry about cigarettes – he & his ‘sister’ both smoke like bastards, & I’m sure Marlboro will be next in line with an offer – free pack a day for (short) life maybe? After all, it fits his colour scheme too, & I’m sure he & Loretta can come up with a catchy little number to soundtrack Marlboro Man as he rides off into the sunset coughing his cancer-ridden guts up.

  72. This leads me to two things: 1) I’m far from perfect, but I’m trying, 2) If someone comes to me (& it is unlikely) & asks me to help them sell sugary, life-shortening , teeth-rotting, waistline-expanding, human-rights-flouting gunk to children on the promise that its an elixir of eternal fairy-tale happiness & on the basis that they will listen to me because I’m a cool rock star who can write & catchy tune

    Here’s the deal, the only people who will know that Jack is the one singing in the ad are White Stripes fans and hipsters. Do you think the general population(the majority) reads the Modern Age, Pitchfork, Stereogum, and the NME? Do you think most MTV watchers care about Jack White or even know who he is? The blogosphere now knows what Jack’s ad looks like, but the people who read these blogs would’ve known it was Jack when they heard on TV with or without the net telling them. This is what truly baffles me about Coke approaching Jack to do this and not someone else considerably more famous and well-known by the majority. Either they felt he was the only man who was capable of writing the kind of song they wanted or they wanted to appeal to all the hipsters. Those are the only reasons I can think of. By the way, this ad isn’t exactly going to be a cash cow for Coke. From what I’ve heard it is only going to be shown overseas.

  73. The thing that matters most to me is that I know it’s him – but I think you have a point, Coke are clearly going for the ‘hipster’ market. Coke want to be cool too.

    But I think you need a trip to the UK where “most MTV watchers” know exactly who he is because My Doorbell was on heavy rotation on national radio for months, & 10 million students also walk around looking like “Zorro on doughnuts” & would drink stale urine if Jack said it was cool.

  74. See it’s not like that at all in the US. The UK was the first country to embrace The White Stripes and the majority of their die-hard fans are from there.

  75. The Anonymous who wrote comment #131 is the same one who wrote comment #128. Just wanted to clear that up. So that would explain why the ad most likely won’t be shown in America.

  76. “I wouldn’t worry about cigarettes – he & his ’sister’ both smoke like bastards”

    He quit. No one cared when he was a walking advertisement cigarettes and those images of him smoking had and have more influence than this Coke ad.

  77. Writing a song for business is not making art. Musicians are posers, just cashing in for the money. FUCK YOU.

  78. iiimeuuu – thankyou for convincing me with startling good argument that a creative piece of work is not art, if you’re writing it for a business. you know, instead of those “other businesses” called record labels. But that’s just all completely different, isn’t it?
    I seriously don’t know why you and a whole stream of anonymous people seem so so so personally offended by this ad. Why does it affect you that much that you have to swear so much that you make some with coprolalia blush?

  79. because it’s just so incredibly sad.he did this trashy thing that will affect his image and credibility as serious artist forever,just for the money!!!he went crazy!what a loser!!!this is a real disappointment…i’m certainly not saying that i ll never buy a ws album again…but i have to say that i see him under a completely different light.i miss u jack!holy shit !come back man!wtf r u!!

  80. ..exactly…we miss you love!…suddenly you re hanging out with models,playing a song for a coke ad,drinking cocktails in places like “the marquee” or “home bar” in nyc……this is just some banal shit.you are so special..you should marry a chick like wynona ryder in edward scissorhands and dance with her under the snow or things like that!;-)…..i ve always thought you had a sort of fairytale life..just like the world you depict in your songs…….but seems like you re turning into nothing but a world famous rich pop singer.i thought you meant to be something more special than this!i was so in love with you and your talent ,,,i miss how you were 2 or 3 years ago.:(sigh!

  81. jack and meg’s popularity is becoming bigger and bigger…jack became a sellout…..and they are losing their mature fans.i think that now probably only teenagers will support ‘em……they are not an “interesting thing” anymore.

  82. it’s alright people saying ‘it’s all about the music’ but that song is lame and although theyre a mint live band, the last two albums arent as interesting and basically good as the first three. it’s not being snobby, it’s because get behind me satan is pretty shit, and if they came out with that six years ago nobody would have give it a second glance, even if john peel liked it. and im sure he wouldnt have banged on about that like he did de stijl. moving on and progressing is great, if the band do indeed progress, but the white stripes havnt, despite all these gay new instruments and mtv looking videos. jack white used to whine on about all that, he surely knew that would be how hed be portrayed in the media and continued to preach all this moral code shite which wasnt a big issue because the music was great… but now aside from live shows (which dont live up to what they did. i saw them the first time they played london and every tour since. big horrible difference the last time in manchester. and see glastonbury. a marimba soloing headliner at glastonbury. there was more atmosphere in an empty coffin. for fucks sake) the songs arent anything special and now he’s joined the cunts club it’s no wonder we cant take him seriously. whilst hes on the subject of the truth and all that, he should probably confess to their being more realistic symbolism round his flaunted catholic neck than in that love peace coca cola ad, and that he did it because his ego hadnt got off for a while, the colours were pretty and more millions are increasingly welcome along with those extra pounds he’s put on, because quitting smoking is good for your health. in a twist of fate it is not good for your image, but surely coca cola is. it might be good for your health in moderation, as long as you dont try to get better wages off the company in the third world. the catholics there beaten to a pulp will have left a greater image than that advert in their kids eyes when their families cant have an open casket at their funerals, which theyll have trouble affording. not that it makes a difference, what with the advert most likely only being seen by those in developed countries where a broadband connection to watch it is cheaper than it is in columbia to get clean water, and the people have enough money to buy coke (and coke), take time off work for funerals and enough left over to buy white stripes cd’s. which, back to the point of why anyone sees fit to make a big deal out of why he did an advert instead of how great the advert is (yeah?) and the music (….), still arent very good.

  83. since when is coca cola is good for your image? the people who pick your fruit are being slowly killed every day by the work they do. where is the outrage? have any of you who’ve written these long diatribes against a musician doing a coke ad tried to get coca cola products off your campus or out of your workplace? picketed outside their headquarters? and what is this obsession with fat americans? from what i’ve seen it’s as much a problem in england as it is in the states. jack white is in better shape than most men his age living in “developed” countries. the extra lbs. he’s sporting aren’t enough to be as hazardous to his health as his cigarette habit was.

  84. ‘ the extra lbs. he’s sporting aren’t enough to be as hazardous to his health as his cigarette habit was. ‘

    it would be great if they were. maybe he’d start acting cool again

  85. Oh great let’s wish death on the man for making an album you found to be disappointing. That’s real nice.

  86. Jack sold out-the end is near the commercial sucks big time. And yeah-the marimba thing? a bit odd

  87. they werent saying smoking is good and cool just that people have thought more about his music than anyone has give a fuck about smoking but now the music is subpar and hes advertising coke he may as well get ripped like every other sellout

  88. Jack already sold me his soul.

    Didn’t you hear how GODawful the last WS album was???

    No need to thank me. Just be happy you got 4 good albums out of him before he choked on my cawk.

  89. Robert Johnson had to sell his soul before he could start kicking ass. Maybe Jack will kick ass even more now!

  90. Dude, If I was Pepsi I’d run and make an offer to the dude from The Von Bondies to make a jingle!! That’d be awesome!

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  92. Looking back over the, ahem, ‘ thread’ I can’t really argue with your conclusion Mr Dip, but not quite as much of a ‘fucking idiot’ as the ‘fucking idiot’ who attempted to use allusions to Michaelangelo & Leonardo da Vince (sic) to justify a rock star’s decision to write a jingle for Coke. Although now you come to mention it; the Sistene Chapel, carbonated sugar-water, yes – I see now …

  93. I’ve come to the conlusion after reading this, ahem, “thread” that Doug is a self-righteous, pompous asshole who needs to come down off his high horse.

  94. Actually there isn’t much of a difference between Michelangelo working for the Pope and Jack working for Coke. Michelangelo was a commissioned artist, Coke commissioned Jack for the ad. Michelangelo didn’t necessarily agree with the Pope and the Pope and the Catholic church weren’t exactly above suspicion now were they?

  95. I’m sure you’re right – about me, Jack & Mike – but I’ve no idea which of the several hundred anonymice you are or even if the last two were the same one, so I can’t even call you playground names. So, ok, Jack White writing a jingle for Coke is just like Michelangelo painting the ceiling of the Sistene Chapel. Fine. Climbing down off my high horse & going for a pepsi now. ‘Bye

  96. Jack is a sell out. The spot sucks-Satam was weak-The Stripes live show is nowhere as good as it was back in the day(when they were cool and Jack’s ego was not as big as his dick). Yeah he is talanted but he sold out and the racontejurs would be nothing without his name so all the hipsters can idolize his crappy new group and choke to death on coke. Oh and Jack looks like shit-maybe he can do a Phillip Morris spot and show how smoking is good for you cause he loks like a fat lump of dung since he quit.

  97. JACK white is a fucking sellout. Doing an ad for Coke is like doing an ad for mc donald.

    Fuck it. I wont buy the whitestripes cds anymore.

  98. Would everyone be happier if he had done an ad for Nissan or Cingular or Apple or something?

  99. Doug – my proofreadings skills aren’t so hot, clearly. Almost all my posts tend to be full of syntax errors that get corrected over the course of a day.

    The “fucking idiots” line – the magic of trackbacks. Wish I could take it back but that’s life.

    I’m not sure what issue you have with the Jack/Coke vs Mikey/Vatican comparison. I’m not arguing that they’re one and the same or that one justifies the other, but they are at least analogous.

    Both enjoyed a artist/patron relationship where the artist was allowed a degree of artistic freedom as long as it helped the patron’s bottom line. Not sure where you’re finding the fault in this analogy.

  100. Don’t worry spinachdip. You’re the only one who has given this some intelligent and logical thought.

    Here is something that hasn’t been mentioned. At the time Jack decided to do this ad V2 Records was on very shaky ground. There were rumors the company could fold at any moment. Maybe Jack did the ad in part to insure his future. Anyone who knows Jack knows he isn’t an extravagant spender. He didn’t do the ad so he could get himself a Rolls Royce, a whole lot of bling, and huge expensive houses all over the world. The only thing he really spends large amounts of money on is his freaky taxidermy collection and old arcade games and memorabilia.

  101. hey #166
    what a lame excuse-another label would grab the stripes in a a heartbeat. and it would be the same with any product-nissan, coke , whatever. Maybe he needed the cash for more big-macs-the fat bastard

  102. No, its an interesting analogy – there is something to it; all art involves compromise otherwise artists would make art for themselves alone which would be a bit tragic – although it seems the best artists do just make music they like in the hope that somebody else agrees.

    But I still feel you’ve constructed an elaborate defence of something basically indefensible – & I know I’m only speaking for myself here. I agree that he’s not promoting the product (he’s not singing, “Coke is greeeaaat – drink coooke.”) as much as (as you say) associating the product with an seductive image of brotherliness/sisterliness, community & inter-racial harmony. This is something I feel Coke have always done more succesfully than any other company.

    When I was a kid I used to find the “I’d like buy the world a Coke” peace-&-harmony ads really charming & enticing. I loved that world. I was supposed to – & I drank Coke (to some extent) because my child’s mind associated it with that world. But its a lie – Coke & other multin-nationals decimate communities & pay marketing men a lot of money to cover it up. They also pay parents to take their kids on slumber parties so they can tape them talking to each other & find out how their minds work.

    JW, who – like a lot of people who love a muscian’s work – I felt was a kind of friend I didn’t really know (you know, we seemed to share values, love the same music for similar reasons, his songs were songs I’d love to have written, etc.) is helping them lie. Maybe if I’d been a mate of Michelangelo’s I’d have tried to talk him out of working for the Pope.

  103. You people are fucking idiots. Are you really comparing Michaelangelo being commissioned by the papist government to paint the Sistene Chapel to this guy doing an ad for Coca Cola? The Vatican was the government and the official religion, and I don’t think Michaelangelo was selling anything other than his conception of the Bible and the Creation. It’s not like he had Adam holding a goddamn McRib in his hand.
    I’d also like to point out how stupid it is when people call those of us with an ideological opposition to selling our souls “cynical.” Last I checked, that’s the exact opposite of cynical. Cynical would be not giving a shit when your culture and nation turn into a giant strip mall.
    The other old chestnut is to call anyone who doesn’t agree with this a “hipster” or a “snob,” like that’s the reason someone would not be be pissed about this guy making an ad. I live in the woods in the Shenendoah Valley of Virginia and last I checked that’s pretty far from Brooklyn, or wherever it is you people live. And I still think this shit is inexcusable.
    My final comment is that I’d like to find the guy who compared this to Johnny Cash and his (rather groundbreaking) live music TV show in 1969 and beat him to a bloody pulp with my copy of “Cash: The Autobiography,” where it’s pretty clear he would not be down with writing a jingle for a Coke ad like Britney Spears.

  104. What makes this more inexcusable than Bob Dylan, Iggy Pop, Paul McCartney, The Rolling Stones, Devo, or any other talented musician doing essentially the same thing? NO ONE has answered this question. The only conclusion I can come to is that it is the company he is doing the ad for that is pissing people off, not that he is doing an ad.

  105. Continue fighting? Like they need your encouragement. You have some of nastiest trolls I’ve ever seen posting here. Congratulations.

  106. i was saying it w/ a hint of sarcasm. i can’t believe somehow michelangelo painting the sistine chapel became a point of discussion!!

  107. Are you seriously asking if Paul McCartney and the Rolling Stones are sellouts? Of course they are! The Stones are the biggest sellouts of all time! They define “sellout!” That’s part of their nature! Punk was created in response to them as much as anyone. They charge $150 for a ticket to see them play in a baseball stadium for God’s sake! They will sell anything they make to anyone. They’re quinessential rock star jerkoffs, and you can’t argue that hasn’t hurt their legacy, despite all the great music they made (most of which, I’ll point out, was made in the 60s, before they completely became a brand name and not a band). And McCartney is exploiting his hippie past for computer and financial companies. And yes, selling a song to Carnival Cruise lines like Iggy did is also selling out And appearing in an ad with Madonna and the anti-Christ, aka Lenny Kravitz is inexcusable. The guy recently recorded a record with Sum 41, for God’s sake! Devo changed the words to one of their best songs to sell a fucking mop on TV! Dylan usually gets off a little easier b/c that underwear commercial was so wierd and it looked like he was about to kill one of the models, but yeah, he’s still making an underwear ad.
    I’m sure someone will say, “oh, now everyone’s a sellout, no one can make any money from art,” which is not the case at all. We all know classic rock bands and hippies are sellouts; that’s nothing even remotely new. But the White Stripes aren’t a classic rock band. And they’re on a major label anyway, so I doubt they need the money this bad.
    The really disappointing thing about all this is that indie rock was supposed to be about not being commercialized, and hey, guess what, making a commercial is the opposite of that. And Jack White made of a big deal of seeming like he understood all that, which all turned out to be total bullshit. Fuck that guy. The only good thing about all this is that making a commercial usually marks the end of a career, like aging actresses who agree to do Playboy when their careers have taken a nosedive.

  108. Jack was a prick when I met him and he is not a nice person.
    His wife probably encouraged him to sell himself as a commodity.

  109. Laura, you seriously need to give out prizes for every hundredth post. This blog is too grand. I’m super duper cereal about this.

    …and have my prize ready when i touch back on 200.

  110. Does it matter that the music he releases on his albums, the only thing that matters really in my opinion, hasn’t strayed into commercialism and probably won’t?

    Does it also matter since the V2 overhaul that they don’t have the money to pay to promote their artists? Maybe Jack was thinking about his future. Maybe one day he’ll have the money to start his own record label separate from a major. Maybe he’ll use the money to buy more instruments and other necessities that will help him make more albums.

  111. I’m going to make 2 points and we can retire this stupid thread:

    1. The charge of “selling out” is false because the most popular music in America is Rap and Country, last I checked Jack White doesn’t sound like Kid Rock or Bubba Sparxx. If a performer is so disingenuous as to not care about his personal or artistic integrity he can be much more prosperous in more popular genres.

    2. Why are people bashing Coke as if we all accept the bogus premise that they are some global force for evil? I saw the site charging Coca Cola with complicity in the deaths of Union organizers in Columbia. Does Coke even own Coca-Cola bottling plants in the U.S.? I love people who champion these exotic causes without questioning any of the premises of what they are told. What does Coca-Cola have to do with the labor tactics of a bottling plant in Columbia (where murder happens to be the cost of doing business in many industries)? All of these Cola and Beer brands license the use of the brand name and formula regionally and internationally as part of the business. Coca Cola headquarters in Atlanta only works to assure consistency in the product and marketing across all markets and counts the money – sounds pretty evil!

  112. Good point! Jack has consistently remained true to himself when it comes to his music and I imagine he will continue to do so. He hasn’t compromised his artistic vision. When Jewel came out with that horrible dance disco album, that was selling out in my mind. The day Jack makes an album that is an obvious appeal to whatever is popular is the day I call him a sellout.

  113. Why cant you fools get Jacks nuts off your chins long enough to say in unison: JACK IS A SELL-OUT BITCH!!!

  114. he is not a sell-out bitch!!! i belive that all things that he has done in his life are strait from his soul and honest so as this comercial.I LOVE IT!!!

  115. Article:

    Jack White Coke ad to air in the UK
    But only once

    Jack White’s Coca-Cola advert is to be shown in the UK this weekend.

    However, the short film, called ‘What Comes Around’, will only be aired once. on Channel 4’s Album Chart Show at 1.55am on Sunday morning (April 30).

    The 100-second ad features White’s track ‘Love Is The Truth’, which includes the lyrics ‘It’s the right thing to do/And you know it/It’s inside of you/So just show it/Love is the truth.”

    A spokeswoman for the soft drinks company has confirmed it had no plans to air the ad more than once in the UK, the Media Guardian reports.

    Coca-Cola GB however is making the short advert available online for viewing for a limited time at coca-cola.co.uk/whatgoesaround and it believed that the soft drinks giant aired a 30-second shortened version in Australia during a MTV Awards show.

    The internet has also been playing host to grainy pirate copies of the film for the last week.

    Be sure to pick up this week’s issue of NME which includes the first full review of Jack White’s Coca-Cola song, out on newsstands right now.

  116. This excerpt is from an AV Club interview dated April 9th, 2003:

    “O: Do you have a hard-and-fast rule about your music and advertising?

    JW: Not really. It starts to bother you when you get so many offers and so much money is thrown at you from these generic companies who don’t care about spending half a million dollars on this or that. When it all starts piling up, you start thinking, “Man, I might really want that money 50 years from now.” We were never against it, and A LOT OF POPULAR OPINION NOWADAYS HAS CHANGED ABOUT THOSE KINDS OF THINGS. We still haven’t done anything like a commercial, but I’M NOT REALLY AGAINST IT.”

    http://www.avclub.com/content/node/22509

    I capitalized the part about people’s opinion on selling out since it is used consistently as proof that he was shocked that people wanted him to do a GAP ad, while conveniently neglecting the next sentence.

    In other words, even though Jack is naively endorsing a headless monster that exists only for profits without any regards to the ethics behind its practices, he is not a hypocrite.

  117. Keep posting links to that dumb site – you are simply playing into the hands of Anti-American slobs all over the globe. Coca-Cola has done nothing wrong and yet all of these brave, individualistic people desperate for a cause to fight for gang up on a great American Icon for no good reason. Here is an account of the embarassing scene at Coke’s annual board meeting earlier this month. I wonder whose interests this attack on Coke is serving?:

    That was just the beginning of a ninety-minute slugfest that the Financial Times later said “felt more like a student protest rally” than a stockholders’ meeting. One after another, students, labor activists and environmentalists blasted Coke’s international human rights record. Many focused on Colombia, where Coke has been accused of conspiring with paramilitary death squads to torture and kill union activists. Others highlighted India, where Coke has allegedly polluted and depleted water supplies. Still others called the company to task for causing obesity through aggressive marketing to children.

  118. Anyone who uses the term sellout shouldn’t be commenting on music in the first place. If the criteria with which you judge music include where, how or why it was made, how the musicians look, whether it confirms to the rules of cool, or how much money is made then you’ve missed the point. Stick to the bland boy/girl band crap they pump out to fufill these criteria and remember that even that is as valid as Hendrix if someone somewhere enjoys it. I hate musical snobs!

  119. I think you win a special ‘incoherent gibberish’ prize for contradicting yourself 5 times in the space of 4 sentences. Impressive.

  120. King Hipster is right! No more criticizing companies’ horrible environmental histories, or trying to get them to look into alleged “death squads” who torture and kill people! I mean, really, a paramilitary death squad can’t possibly be as bad as it sounds. Can’t you see how that kind of protest is affecting the CEOs and the board members of this modest company!
    And while you’re at it, all you people criticizing the global War on Terror and our President need to stop too! We need to support our troops, not play into the hands of the enemy! Any time we criticize anything any American does, the terrorists win! No one can possibly have an opinion critical of America that has any validity. Some critics (I consider them a “Death Squad” to patriotism) would call this line of thinking mindlessly nationalistic, but not King Hipster and me, because we’re so smart, and we really understand the big picture of why so much anti-American sentiment exists in the world today. We also believe that rich people are almost always right, while poor people are almost always wrong (or they’re stealing).
    That’s also why we don’t see anything wrong with Jack White writing a recording a commercial for Coca-Cola. After all, that’s what art and music are supposed to be — forms of capitalism, ways to make money — and if you don’t agree, you should move to Iraq and see how you like it there! It’s as simple as that!

  121. Lets make it to 300

    Dont usually return to posts but I did think this was worth the watching. Still stand by my original comments – the song is bollocks, but otherwise could not give a bugger.
    I drink Coke in my Jack Daniels. Jesus Christ I must be a sell out.
    Anybody here drink Coke/Pepsi in the old JD. Thought so. Whats worse, paying Coke for their commodity or being paid by Coke for their commodity. I know which one I would prefer.

    As to point 14. I agree that GBMS would not likely be ‘lauded’ as as great if it were the first album but how much of that is about timing, music ‘scene’ etc.. Could you say that the Beatles White Album or Revolver would have been picked up in 1962 and lauded universally. Its not likely cause thats not what the music scene was about then. The process of evolution is not unusual in bands that have been around for a while and whilst it is a bit of a bummer to have bands deviate from tried and trusted formulas, and from the ‘sound’ we like best -is it not better artistically? Its why the Beatles were always way better than the stones.
    As for the commentary on live stage. Glastonbury is fucking huge and inevitably dont show Jack n meg in their best light. In a smaller venue however, they blow the roof off on a good night, and send me home smiling on a bad.

  122. I know that even discussing this topic is helping the evil Coke empire promote it’s not-so-clever guerilla ad campaign, but I just have to speak out: any artist/musician that sells out to a large scale coropration has nothing more to say. Their music – past, present & future – instantly becomes empty, hypocritical and devoid of any soulful meaning. Some of the people who have commented above – who seem to support Jack Whites involvement with CC – are clearly forgetting one very important thing: music is about expression, freedom of thought, standing up and fighting the evil elements which exist on this planet, and when you allow your music to be used for commercial gain by immoral corporations, you essentially side with the enemy. Respect is lost and dignity is burnt at the stake and there’s no coming back, no matter what reason you give to justify your actions (unless you or someone you love was being blackmailed or course). The reason for this slightly draconian ruling is that the music you write should be as sacred as your soul and when you sell your music, you sell your soul. I hope you young un’s can learn from this and do the right thing, throw your WS albums away and look for an artist or group with some backbone.

    Oh and by the way, let’s not waste time debating whether the music or video was good or bad, it’s the f*****g principle that matters here!

  123. Respect is lost and dignity is burnt at the stake and there’s no coming back, no matter what reason you give to justify your actions (unless you or someone you love was being blackmailed or course).

    Right on Stephen-Jack White had a lot of peoples respect-not anymore

  124. Could you say that the Beatles White Album or Revolver would have been picked up in 1962 and lauded universally. Its not likely cause thats not what the music scene was about then. The process of evolution is not unusual in bands that have been around for a while and whilst it is a bit of a bummer to have bands deviate from tried and trusted formulas, and from the ’sound’ we like best -is it not better artistically?

    what the fuck are you on about. ‘get behind me satan’ is shit, and in no way shape or form can white stripes be compared to the beatles or stones. theyve not evolved, theyve devolved and in a very short amount of time. columbian chalk and full fat cheese, innit. and if yr comparing notes to bands thatve had a fucksight more talent/drive/will to please than the white stripes, im sure this here ad song holds a candle to anything they did, and they didnt pull some sort of illusionary holier than thou shit about morals and what not. well not that much anyway. apart from lennon maybe, and hes dead.

  125. The reason for this slightly draconian ruling is that the music you write should be as sacred as your soul and when you sell your music, you sell your soul. I hope you young un’s can learn from this and do the right thing, throw your WS albums away and look for an artist or group with some backbone.

    Jack has been selling his music for years now hasn’t he? Gee I wonder how many criminals and despicable people have picked up White Stripes albums? I wonder how much money the band has made was actually blood money? Artists don’t discriminate when it comes to sells. Jack didn’t sell Coke a song that was near and dear to his heart. He intended to give that song to them. It held no special meaning for him. Now if he had given them We’re Going to Be Friends, a song he wrote in some girl’s bedroom, then I think that would be more like selling a part of his soul.

    Their music – past, present & future – instantly becomes empty, hypocritical and devoid of any soulful meaning. Some of the people who have commented above – who seem to support Jack Whites involvement with CC – are clearly forgetting one very important thing: music is about expression, freedom of thought, standing up and fighting the evil elements which exist on this planet,

    This is bullshit ok? People write music to express their feelings to articulate things they can’t articulate through speaking. They don’t write music to save the damn world. I am so tired of music fans projecting this idea on to musicians because they feel it is expected of them. Why don’t you let them have their own beliefs and do whatever the hell they want to with their music? They don’t asked to be put into that role, people like you put them there. Jack has said time and time again he is not political and that he doesn’t want to talk about politics or sing about them. The Big 3 was an exception and was still more of a personal song than politicial song because it was something he faced as he was growing up in Detroit. You also seem to have a very “cut and dry” “black and white” view of this. Writing a song for an ad immediately nullifies their past and future work? All I can say is you must not have been that big of a fan to begin with because music should be something that touches you and makes you feel. You look to music you love and artists you love to evoke certain feelings and make your life just a little better for a few minutes. Something you care about that much cannot easily be tossed aside and discredited like garbage. I can only conclude you didn’t care about the White Stripes music too much if it comes so easily to you. How can you say it becomes empty? What about the song that was playing the first time you kissed someone or the day you got dumped? If the artist who had written those songs “sold out” would they all of a sudden be empty and meaningless? We associate music with certain events and periods in our lives. No other artform can evoke memories like music can. Do you stop to think when you hear that song that evokes a specific memory, “Oh he sold-out”? I’m only mentioning all of this because The White Stripes had a very big impact on my life unlike any other band has. I’ve learned so much about music through Jack and have discovered some amazing artists because of him. His songs carry a lot of meaning for me. To discredit all of that because he wrote a 60 sec song for an ad would be ludicrous. An ad that, according to reports, is likely never even going to be shown. What is important to you? The music itself or if the artist holds the same views and ideas as you do? While you go around passing judgment and dismissing hard-working, passionate artists for doing things you (or is it Bill Hicks?) don’t agree with, is your conscience clear? Have you ever given money to Coca Cola? Have you ever bought Dasani bottled water? Do you have a clean record? As my good friend Jesus said,
    “He who is without sin shall cast the first stone”

  126. “People write music to express their feelings to articulate things they can’t articulate through speaking.”
    I couldn’t agree more. I think Jack White did a great job of articulating through music things that he couldn’t through speaking in the Coke ad. Maybe he couldn’t articulate how much money he wanted to make, so he wrote a song about it.
    Like you, I have great memories of the White Stripes’ music, and because of that, I really appreciate them now writing commercial jingles. I love to think back, ‘Man, I remember the first time I kissed Laura at that party. I remember that song from the Carnival Cruise line was playing — “Lust for Life,” by Iggy Pop.’ And that song is not only special to me, but also to the millions of people who enjoy cruise line commercials. It hasn’t cheapened it in anyway for me. And I’ll continue using bullshit reasoning when Jack White does sell some of his old songs to commercials, too.
    I also think your “he who is w/o sin” line is a great argument, since it’s basically a bullshit excuse that you can use to defend anything. By that reasoning, even Jesus couldn’t criticize anything. You’re proposing is that we no longer evaluate art or music, since none of us is perfect. That’s awesome, because I have really low expectations when it comes to ethics. And that goes for all you people who hold our government and the rest of the culture up to a high standard: you can’t criticize the barbaric, atavistic practice of torturing prisoners, because, hey, who hasn’t run a stop light before. And you can’t say American Idol is contributing to the painful death of American culture, because, hey, you’ve never tried to sing a Bon Jovi song in front of a live studio audience.
    I can’t wait until everyone thinks like you, then this country will be 100% made up of mindless idiots.

  127. And that song is not only special to me, but also to the millions of people who enjoy cruise line commercials. It hasn’t cheapened it in anyway for me. And I’ll continue using bullshit reasoning when Jack White does sell some of his old songs to commercials, too.

    I don’t think he’s going to be selling White Stripes songs to commercials so you don’t have anything to worry about for now.

    I also think your “he who is w/o sin” line is a great argument, since it’s basically a bullshit excuse that you can use to defend anything. By that reasoning, even Jesus couldn’t criticize anything. You’re proposing is that we no longer evaluate art or music, since none of us is perfect. That’s awesome, because I have really low expectations when it comes to ethics. And that goes for all you people who hold our government and the rest of the culture up to a high standard: you can’t criticize the barbaric, atavistic practice of torturing prisoners, because, hey, who hasn’t run a stop light before. And you can’t say American Idol is contributing to the painful death of American culture, because, hey, you’ve never tried to sing a Bon Jovi song in front of a live studio audience.

    If Jack were torturing prisoners or contributing to the death of culture then it would be perfectly reasonable to criticize him. You’re using extreme instances to try to get your point across. I was talking about people who are so angered over this ad because Jack is supporting Coke and was wondering how many of these people who seem to hate Coke so much are Coke drinkers or supporters themselves. If Coke makes more money and gets more customers because of this ad that will only be aired a handful of times, then I will gladly pay you whatever amount Jack made for doing this ad. Coke would’ve continued doing what they were doing and making money with or without Jack. Yes it sucks that Jack is endorsing a company with such an awful human rights record, but Jack’s involvement will most likely have no effect on that situation. People are acting like Jack is killing babies and torturing puppies. The level of demonization against Jack for this is fucking ridiculous.

    I couldn’t agree more. I think Jack White did a great job of articulating through music things that he couldn’t through speaking in the Coke ad. Maybe he couldn’t articulate how much money he wanted to make, so he wrote a song about it.

    You’re quite a prick aren’t you? Your condescension is just dripping off the screen. You know exactly what I meant. It’s not a musician’s job to be the voice of the people or solve the world’s problems. It’s his job to write what he wants to write about. When you look at the song he wrote for Coke as a separate entity, in spite of its trite and cliched lyrics, there’s nothing wrong with the message. You don’t realize how much money Jack has turned down in the past few years. I don’t know how much Coke paid him, but I can assure you it doesn’t even come close to total the amount he has turned down. Coke is probably the only company he would say “yes” to because it is something he loves a lot. Not only does he love the drink, but he loves the image and their place in pop culture history. You have no idea what all went into his decision, but I doubt the only reason he did it was for money.

  128. Do you realize how pathetic you sound defending Jack White like he’s your brother or son or something? While the Bush Fan commenter obviously is a prick, you didn’t counter any of his arguments at all, which makes it even funnier. If Jack White did start selling his old songs, you’d be on hand with another delusional bullshit excuse, and you know it. Why can’t you just admit that making a commercial is lame, even if you still like the music? You yourself said that music is supposed to be about articulating your deepest feelings, yet you’re defending a Coke ad just because he got paid for it. Your argument that he turned down other offers is almost as stupid as the “everyone’s doing it” argument.

  129. if a supposedly legit musician selling out to the almighty dollar of coca-cola jingles isn’t contributing to the death of our culture, then i don’t know what is

  130. Jack left the Little Room at Hotel Yorba long ago.

    There is only one with conviction:

    NEIL YOUNG

    Hey Jack, this note’s for you!

  131. Maybe you folks don’t realize that selling songs for use in a movie also requires permission from the performers, writer and publisher.

    Find me any rocker who refuses to let their songs be used in movies because of “principle”.

    Oh, but I forgot, movies are ART.

    Am I the only one who remembers Rage Against The Machine signing about Coke for the Godzilla soundtrack!

    Zach and Jack choking on Coke Cack!

  132. I really dig the Bush Fan’s cold, cynical robot-speak – he’s so much smarter than the room! I love how defending Jack white and Coca-Cola as an “American icon” spawns an anti-Bush litany from some uptight troll. So Coke funds Death Squads? Prove it! Don’t just mouth your adolescent rhetoric, prove it! How precisely does the funding work? Does Coke withold the death squad members’ FICA and Social Security deductions? Do they make matching contributions to their 401Ks? What a crock of shit. This is an independent bottler that pays for the right to license the Coca-Cola name and probably many other names too.

    And some of you think this guy is hillarious? How so? I don’t get it. The great think tank of the left is made up of humorless clowns; Jon Stewart, Bill Maher, Al Franken, Janeane Garafolo. Laugh it up guys! Keep tearing away at everything with your spiteful cynicism because the achievements of mankind can never go away!! So keep throwing stones and wring your hands and curse your fathers and mothers and the great achievements of humanity because its all sexist and racist and capitalist and wrong and besides the comfortable lifestyle we actually enjoy will never end! never! So destroy great companies and great artists and great nations because they don’t meet the requirements of your adolescent snobbery.

    Which all reminds me of a quote by the brilliant Hillaire Belloc:
    ‘”We sit by and watch the Barbarian, we tolerate him; in the long stretches of peace we are not afraid. We are tickled by his irreverence, his comic inversion of our old certitudes and our fixed creeds refreshes us; we laugh. But as we laugh,
    we are watched by large and awful faces from beyond:
    and on those faces there is no smile.'”

  133. Why can’t you just admit that making a commercial is lame, even if you still like the music?

    What if I don’t think what he did was lame? Is that not possible? The only thing I’m disappointed about is how Jack looks to other people now and that he ruined his clean record, but maybe that’s because I’m image conscious.

    yet you’re defending a Coke ad just because he got paid for it.

    Bullshit. I never said I was only defending it because he got paid. Show me where I said that.

    Your argument that he turned down other offers is almost as stupid as the “everyone’s doing it” argument.

    It shows he isn’t as greedy of a bastard as everyone assumes he is for doing this ad does it not? If this ad proves that Jack is avaricious then why didn’t he take up past offers? If all he wanted to do was make a lot of cash it would’ve been super easy for him to accept all those offers. I don’t think that’s a “stupid” point to make. I think it could possibly prove that money was not the only reason he decided to do this.

  134. If Jack White did start selling his old songs, you’d be on hand with another delusional bullshit excuse, and you know it.

    Who cares if he or she was? Maybe some of these White Stripes fans believe in a little something called “loyalty”. An admirable quality that has sadly fallen by the wayside. It’s not likeJack is G Dub. He’s not destroying this country. He’s not causing rising gas prices. So why don’t you just give it a rest?

  135. What kind of an asshole accuses someone else of trying to be “so much smarter than the room,” then ends with a quote from Hillaire Belloc?

    P.S. That quotation about the Barbarian was easily the gayest thing I’ve ever read.

  136. What is the problme if someone does an ad to advertise a drink? Im mean what the fuck guys? You either like it, or not. No need to go political on it all. Geese louise. I think some people need to be in a psyciatric ward from the way that they are opposing this video.

    I think Jack White is the man.

  137. I think that it is not a bad decision he made about singing along to it at all. Its not like hes doing a Britteny spears thing and making a perfume and being all skanky and such.
    I mean c’mon guys, its just a fucking song and a video. Dont appreciate it? Then go blow yourselves! If you cant do that, then just dont watch the ad. Geese louise, some peole need to go to a psyciatric ward with the way that they are behaving about this ad.
    Calm yourselves down.

    I think Jack White is THE MAN!
    ….My Man!

  138. Hopefully forcing Jack White into marrying me…
    ????????????????????????????????????

    That expains the psychosis-she thinks his Fugly ass is attractive-He is one of the creepiest looking fuckers to ever walk the earth-I would not screw him with someone elses snatch!!!

  139. BOYCOTT JACK WHITE AND MICHEL FUCKING GONDRY!!!!!!!!SELL OUT WHORES!!INDIE culture and music just changed so much from the 90’s,,, from Kurt Cobain to jack white….that sings “lalala…in the coke ad…this so fucking sad.SHAME ON YOU.

  140. Ok, The coke logo is Red and White and Jack white is a freak for the color Red, it’s only clear why he did the commercial and it was not for the money as odd as it sounds, but Jack White is odd and he does not need the money!!

  141. hey 219 jack dont want you stinks ass only if you make 20 million and a model like is wife you ugly whore

  142. The Strokes always rock Coca Cola shirts and have all these photos of them posing in front of Coca Cola bottles, Coke refrigerators full of Coke bottles, Coke vending machines in the fuckin office/apartments, Coca Cola this Coke that. Anyone think they might be getting some secret money?

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