Links for 2006-04-03

Meredith Corp. to Launch Eat
Meredith Corp., publisher of Better Homes and Gardens and Ladies’ Home Journal, will launch Eat, a quarterly food magazine with fast, easy-to-make recipes for busy families.

MTV Networks Coins New Sales Metric For The Upfront
MTV Networks is having a coming-out party of sorts this week for its new research guru, releasing a study that it says was developed to “advance the discussion around audience engagement and advertising effectiveness.”

Viacom Vet Frank Joins Time Inc. as Chief Research and Insights Officer
Longtime Viacom research maven Betsy Frank has resurfaced at Time Inc., taking on the newly created post of chief research and insights officer.

A graveyard for failed greeting cards
Most ideas generated by Shoebox writers don’t make it to store shelves

As Magazine Readers Increasingly Turn to the Web, So Does Condé Nast
These investments mark a new level of commitment to the Web by Condé Nast, the nation’s second-biggest magazine publisher after the Time Inc. division of Time Warner, and reflect the new reality in the magazine industry: The Internet is an indispensable

Who Cries for Cargo? By Michael Agger
The death of the men’s shopping magazine.

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