Links for 2006-03-02

AOL Launches CEO Channel
AOL has launched a content channel aimed at women who play multiple roles in their professional and personal lives –a segment of the population the company has dubbed "CEOs," or "Chief Everything Officers."

Idols Get MySpace Profiles
In one of the first signs of the promised synergy between its traditional and recently expanded digital suite of brands, News Corp. plans to launch individual MySpace profiles for the final 12 contestants on its ratings monster American Idol.

E! Signs Sony, Amex to Multi-Platform Oscar Ad Pact
E! Networks has signed two exclusive sponsors, Sony and American Express, for its new multi-advertising platform program, E! Everywhere, which it will roll out in conjunction with this Sunday’s coverage on E! of the Academy Awards pre-show, Live From the

A Year Abroad (or 3) as a Career Move
According to one estimate, 35,000 young Americans realize that working abroad, whether teaching, bartending, taking care of children, typing or picking grapes, has moved well beyond just trust-fund children. Far from being career suicide, it can actually

Booted Off an Island Called Manhattan
But it also appeals to people who had never heard of overlocker machines or silk charmeuse. Strip away all the glamour — the L’Oréal makeup room, the Tresemmé hair salon, the celebrity judges — and the show is an old-fashioned talent contest, the pe

Net ‘Scape
While Condé Nast continues to expand its destination sites — style.com, mens.style.com, epicurious.com and concierge.com — its Web strategy for 2006 also includes funneling more resources into its magazine companion sites. Individual Condé Nast maga

Author: laura

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