As you may have heard already, the new Apple commercial talking about the inclusion of Intel chips is almost a shot-for-shot reproduction of The Postal Service video for “Such Great Heights.” It was shot by the same directors, but that is absolutely no excuse. I thought these kinds of negative press publicity stunts were only reserved for Tom Cruise and Lindsay Lohan.
The Gibbard himself is not pleased at all. See the note he posted on the offical Postal Service site:
01/19/06
A Note from Ben
It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service
Watch the side-by-side video and be amazed at the brazen duplication. Oh, and BTW, Apple is now heavily rotating in ads for the downloading of the Postal Service video–probably in an effort to make nice. But of course they have to do something jacked up, so they are serving up a censored version of the video. Everytime it’s supposed to say “Skyworks” the name is blurred out.
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let’s just point out that BOTH VIDEOS ripped off Chris Cunningham, who made an homage to STANLEY KUBRICK.
Thinking you’re original is soooo unoriginal.
When I saw that Apple commercial I kept expecting to hear Such Greath Heights and I was very disappointed when it wasn’t played. I thought it was the exact same video.
So the same people made both videos? The same director?
It’s more of a re-hash than a rip-off. Get with it people!
i was actually surprised that i remembered the “such great heights” video enough to actually think the two looked the same… glad i’m not the only one/crazy
*yawn*
wow if it’s the same director that sucks for the band!
isn’t that unethical?
apple is kind of lame for ripping off the postal service video, but how do you think interpol feels about being blatantly ripped off by the editors. i’m not trying to be a jerk, but after a quick listen a few days ago i thought i was hearing some previously unheard interpol material. the similarities are slightly more than derivative.
Who cares? The Iron and Wine version of “Such Great Heights” is better.
Yeah but Ben Gibbard makes more money than all of yall so that makes his opinion more important and him a better human being than just about everyone. Plus yall are abunch of faggots
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