As you may have heard already, the new Apple commercial talking about the inclusion of Intel chips is almost a shot-for-shot reproduction of The Postal Service video for “Such Great Heights.” It was shot by the same directors, but that is absolutely no excuse. I thought these kinds of negative press publicity stunts were only reserved for Tom Cruise and Lindsay Lohan.
The Gibbard himself is not pleased at all. See the note he posted on the offical Postal Service site:
A Note from Ben
It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service
Watch the side-by-side video and be amazed at the brazen duplication. Oh, and BTW, Apple is now heavily rotating in ads for the downloading of the Postal Service video–probably in an effort to make nice. But of course they have to do something jacked up, so they are serving up a censored version of the video. Everytime it’s supposed to say “Skyworks” the name is blurred out.