The Strokes “Juicebox” Director Posts Passionate Rant

Mike Palmieri, director of The Strokes‘s video for “Juicebox” shoots straight from the hip and tells his version of what happened to the vid to Triple_six, the person who did the widely distributed “Juicebox Mashup Video” with “Night of the Living Dead.”

The long and short of it is that MTV demanded tons of edits on the video…edits that Palmieri was less than thrilled about because he felt that his work was being censored to the tenth degree–but not because of explicit content, but because of explicit thought content. Lord knows that MTV doesn’t want to ruffle any feathers with Bible-thumpers or right wing politicians. Palmieri believes that MTV was specifically censoring the video’s idea.

Writes Palmieri, “the video is deliberately unsettling. to me it’s about the end of the line of american behaviour – bad fart jokes, pornography, voyeurism, old women and their fucked up intimate relations with pets…, etc. but is there really any actual sexual content in this video? not really. christina aguilera shakes her booty with a gaffer-taped thong two inches from the camera for three minutes and that’s ok, but we can’t show a blurred out image of women wearing bikinis in a magazine in a wide shot for half a second, at least according to mtv, because it’s disgraceful to women.

“what does this actually mean? is mtv up in arms about lesbians on a rooftop, or are they disturbed by how the lesbians on the rooftop are presented – as material for a man to jerk off to in the dark? by showing the end result of the pornographic chain maybe i’ve done something truly disturbing. i’ve shown what people do when they go home at night and sit in front of their computers. now that’s a censorable offense!”

A struggle continued with the label, the band, and MTV…and finally (I think) it was decided to just burry the video…but then it leaked onto the Internet for all to gasp at. Palmieri has since put together a “Censored Director’s Cut” version of the video to view on his personal site.

Story tip-off from Sea of Angels

6 thoughts on “The Strokes “Juicebox” Director Posts Passionate Rant”

  1. The best videos the Strokes ever made were the ones that featured them live like Last Nite or or Reptilia. The first time I ever saw them was in the Last Nite promo, and I instantly loved them, and the simplicity of seeing a group just playing had a lot to do with it. They stood out from all the lame ‘story-videos’ then, and now they’re in one. I guarantee the director of “Dirrrrrty” could give us a deep analysis of just what mood he was trying to capture when Christina was humping that one guy (as opposed to that other guy, or that girl…), but it’s all cut from the same cloth as far as I’m concerned. I still think the Strokes are better than most all other pop acts, but they used to be my favourite rock and roll group of the day period, and they’ve done so much to deviate from being a great band that this video is just icing on the cake. Not even David Cross can save its face. Perhaps I just idealized them too much. I don’t want to give up on them, maybe First Impressions will be great, and it isn’t like Beatles fans didn’t bash them in their long absence before Sgt. Pepper’s, but this definitely seems different (Maybe if they all grew mustaches and made a video in a forest and had Nick trip over a piano it’d better). It feels more like a group who had a promising start is running out of steam.

  2. The best videos the Strokes ever made were the ones that featured them live like Last Nite or or Reptilia. The first time I ever saw them was in the Last Nite promo, and I instantly loved them, and the simplicity of seeing a group just playing had a lot to do with it. They stood out from all the lame ‘story-videos’ then, and now they’re in one. I guarantee the director of “Dirrrrrty” could give us a deep analysis of just what mood he was trying to capture when Christina was humping that one guy (as opposed to that other guy, or that girl…), but it’s all cut from the same cloth as far as I’m concerned. I still think the Strokes are better than most all other pop acts, but they used to be my favourite rock and roll group of the day period, and they’ve done so much to deviate from being a great band that this video is just icing on the cake. Not even David Cross can save its face. Perhaps I just idealized them too much. I don’t want to give up on them, maybe First Impressions will be great, and it isn’t like Beatles fans didn’t bash them in their long absence before Sgt. Pepper’s, but this definitely seems different (Maybe if they all grew mustaches and made a video in a forest and had Nick trip over a piano it’d better). It feels more like a group who had a promising start is running out of steam.

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