Public Television Is for Losers
Today we saw a great docusode of Frontline entitled “The Persuaders.” They talk about how companies and politicians try to trick consumers/voters into buying into their messages. Watch it online.
Today we saw a great docusode of Frontline entitled “The Persuaders.” They talk about how companies and politicians try to trick consumers/voters into buying into their messages. Watch it online.
1. Anonymous | 11:13 am on November 15th, 2004
I saw this documentary too- it’s really fascinating. Particularly disturbing is towards the end of the doc when they start talking about political campaigns. Product adverts have to be truthful to a certain extent- by law; whereas political ads are no holds barred - they can claim anything about themselves and their opponents. Frank Luntz, a political consultant, scares me. To quote: “Luntz’s specialty is testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” People are being swayed by words rather than actual issues. If you don’t watch the documentary, read his interview and see what he has implemented! http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/luntz.html
2. laura | 11:24 am on November 15th, 2004
Anyone else notice the brand consultant for Song was Andy Spade…and that it just so happens that song hired designer Kate Spade to do their uniforms? Oh, did I mention that Kate Spade happens to be his wife? Talk about synergy!
http://216.239.39.104/search?q=cache:sST0U2J6JJcJ:www.ajc.com/living/content/living/fashion/1003/26spade.html+andy+spade&hl=en